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Digital Marketing Services Agreement Template for Austria

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Key Requirements PROMPT example:

Digital Marketing Services Agreement

"I need a Digital Marketing Services Agreement for my e-commerce startup hiring a digital marketing agency in Austria, with special focus on social media management and influencer marketing, including strict data protection provisions for handling customer data."

Document background
The Digital Marketing Services Agreement is designed for use when engaging professional digital marketing services in Austria. It provides a comprehensive framework for businesses seeking to formalize their digital marketing arrangements while ensuring compliance with Austrian and EU regulations, particularly the GDPR, E-Commerce Act (ECG), and advertising laws. This agreement is suitable for various digital marketing services, including social media management, content creation, SEO, and online advertising campaigns. It includes essential provisions for data protection, performance measurement, intellectual property rights, and service level requirements, making it appropriate for both agencies and individual service providers. The document structure accommodates the specific requirements of Austrian contract law while addressing the dynamic nature of digital marketing services.
Suggested Sections

1. Parties: Identification of the service provider and client, including full legal names, registration details, and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement, including technical marketing terms

4. Scope of Services: Detailed description of digital marketing services to be provided

5. Service Provider's Obligations: Key responsibilities and commitments of the marketing service provider

6. Client's Obligations: Client's responsibilities, including provision of materials and approvals

7. Data Protection and Privacy: GDPR compliance measures and data processing terms

8. Intellectual Property Rights: Ownership and licensing of marketing materials and campaign content

9. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria

10. Fees and Payment Terms: Pricing, payment schedule, and invoicing procedures

11. Term and Termination: Duration of agreement and termination provisions

12. Confidentiality: Protection of confidential information and trade secrets

13. Warranties and Indemnities: Standard warranties and indemnification provisions

14. Limitation of Liability: Liability caps and exclusions

15. General Provisions: Standard boilerplate clauses including governing law, notices, and amendment procedures

Optional Sections

1. Social Media Management: Specific terms for social media account management and content creation, used when social media services are included

2. Search Engine Optimization: Specific terms for SEO services, used when SEO is part of the scope

3. Content Creation and Approval: Detailed content creation process and approval workflows, used for content marketing services

4. Influencer Marketing: Terms governing influencer collaboration and management, used when influencer marketing is included

5. Agency of Record: Exclusive agency provisions, used when the service provider is designated as the sole digital marketing provider

6. Multi-jurisdictional Compliance: Additional compliance requirements for multi-country campaigns

7. Crisis Management: Procedures for handling social media or marketing crises

8. Third-Party Vendor Management: Terms governing the engagement and management of third-party tools or services

Suggested Schedules

1. Schedule 1 - Service Specifications: Detailed breakdown of specific digital marketing services and deliverables

2. Schedule 2 - Fee Schedule: Detailed pricing structure, including rate cards and payment milestones

3. Schedule 3 - Service Level Agreement: Performance standards, response times, and service quality metrics

4. Schedule 4 - Approved Marketing Channels: List of authorized marketing platforms and channels

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule 6 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures

7. Schedule 7 - Reporting Templates: Standard formats for performance reports and analytics

8. Appendix A - Key Personnel: List of key team members and their roles

9. Appendix B - Technical Requirements: Technical specifications and platform requirements

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






































Clauses



































Relevant Industries

Retail

E-commerce

Technology

Financial Services

Healthcare

Education

Travel and Tourism

Professional Services

Real Estate

Consumer Goods

Media and Entertainment

Non-profit Organizations

Manufacturing

Telecommunications

Relevant Teams

Legal

Marketing

Digital

Procurement

Compliance

Operations

Business Development

Brand Management

Content Creation

Social Media

Data Protection

Finance

Strategy

Relevant Roles

Chief Marketing Officer

Digital Marketing Manager

Marketing Director

Legal Counsel

Procurement Manager

Content Marketing Manager

Social Media Manager

Digital Strategy Director

Account Manager

Business Development Manager

Operations Manager

Compliance Officer

Data Protection Officer

Marketing Operations Manager

Brand Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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