Document background
The Reseller Partnership Agreement is essential for businesses looking to expand their distribution network through indirect sales channels in Austria and potentially other EU markets. This document is typically used when a supplier wishes to appoint a reseller to market and sell their products without creating an employment or agency relationship. The agreement must comply with Austrian commercial law (UGB), EU competition law, and other relevant regulations. It covers crucial aspects such as territory rights, pricing structures, minimum purchase requirements, intellectual property protection, and compliance obligations. The document is particularly important for international companies entering the Austrian market through local distributors, as it needs to balance commercial flexibility with regulatory compliance, including GDPR requirements and competition law considerations.
