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The Holiday Solicitation Letter is a key marketing and pre-contractual document used in the Australian tourism industry to promote holiday packages to potential customers. This document type must be carefully crafted to comply with Australian Consumer Law, privacy regulations, and tourism industry standards while effectively marketing travel offerings. The letter typically includes holiday package details, pricing information, booking terms, and necessary legal disclosures. It serves as the initial point of contact between tourism providers and potential customers, often leading to formal booking arrangements. The document must balance engaging marketing content with mandatory consumer protection notices, making it particularly important in jurisdictions like Australia where consumer protection laws are strictly enforced.

1. Letter Header: Company letterhead, date, recipient details and personalized greeting

2. Introduction: Brief engaging opening that establishes the purpose of the communication and captures interest

3. Holiday Package Overview: Key highlights and unique selling points of the holiday offering

4. Pricing and Inclusions: Clear breakdown of costs, what's included and what's not included

5. Booking Process: Simple explanation of how to proceed with booking, including payment terms

6. Legal Disclosures: Required consumer protection notices and travel industry disclaimers

7. Call to Action: Clear next steps and deadline for response if applicable

8. Contact Information: Complete company contact details and response channels