The SLA Digital Marketing agreement is essential for businesses engaging in digital marketing services in Australia, whether as service providers or clients. This document establishes the framework for service delivery, performance standards, and accountability in digital marketing operations. It addresses critical aspects such as campaign management, content creation, social media handling, and analytics reporting, while ensuring compliance with Australian legislation including the Privacy Act 1988, Spam Act 2003, and Australian Consumer Law. The agreement is particularly valuable when establishing long-term digital marketing partnerships, setting clear expectations for service quality, and providing mechanisms for performance monitoring and issue resolution. It includes specific provisions for data protection, content ownership, and service level metrics that are crucial in the Australian digital marketing landscape.
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1. Parties: Identification of the service provider and client, including full legal names and contact details
2. Background: Context of the agreement and brief description of the digital marketing services to be provided
3. Definitions: Definitions of key terms used throughout the agreement
4. Service Description: Detailed outline of digital marketing services covered under the agreement
5. Service Levels: Specific performance metrics, KPIs, and measurement criteria
6. Response and Resolution Times: Timeframes for responding to and resolving various types of service issues
7. Reporting and Communication: Requirements for regular reporting, meetings, and communication protocols
8. Client Responsibilities: Obligations and responsibilities of the client to enable service delivery
9. Provider Responsibilities: Obligations and responsibilities of the service provider
10. Data Protection and Privacy: Compliance with privacy laws and data protection requirements
11. Fees and Payment Terms: Pricing structure, payment schedule, and related terms
12. Term and Termination: Duration of agreement and conditions for termination
13. General Provisions: Standard legal clauses including governing law, dispute resolution, and amendments
1. Service Credits: Framework for compensation when service levels are not met
2. Disaster Recovery: Procedures for maintaining service during unexpected events or failures
3. Intellectual Property Rights: Specific provisions regarding ownership and use of marketing materials and content
4. Third-Party Services: Terms relating to the use of third-party tools or platforms
5. Social Media Management: Specific terms for social media account management and posting
6. Content Creation and Approval: Processes for content creation, review, and approval
7. Analytics and Data Ownership: Terms regarding ownership and access to marketing analytics and data
8. Non-Solicitation: Restrictions on hiring each other's employees
9. White Labeling: Terms for white-labeled service delivery if applicable
1. Schedule A - Service Level Metrics: Detailed metrics and KPIs for each service area
2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment terms
3. Schedule C - Technical Requirements: Technical specifications and requirements for service delivery
4. Schedule D - Reporting Templates: Standard formats for regular service reports and communications
5. Schedule E - Contact Details: Key contacts and escalation procedures
6. Appendix 1 - Service Territories: Geographic areas covered by the services
7. Appendix 2 - Approved Marketing Channels: List of authorized marketing platforms and channels
8. Appendix 3 - Brand Guidelines: Client's branding requirements and guidelines
Relevant legal definitions
Clauses
Relevant Industries
Retail
E-commerce
Professional Services
Technology
Healthcare
Education
Financial Services
Real Estate
Hospitality
Manufacturing
Media and Entertainment
Telecommunications
Relevant Teams
Legal
Marketing
Digital Operations
Business Development
Procurement
Compliance
Client Services
Marketing Analytics
Content Production
Social Media
Brand Management
Marketing Technology
Relevant Roles
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Operations Manager
Contract Manager
Legal Counsel
Marketing Operations Manager
Account Manager
Client Services Director
Procurement Manager
Marketing Compliance Officer
Digital Strategy Director
Marketing Analytics Manager
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