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Social Media Agency Contract Template for Australia

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Key Requirements PROMPT example:

Social Media Agency Contract

"I need a Social Media Agency Contract for my retail business, starting March 2025, that covers Instagram and TikTok management, includes crisis management provisions, and specifies monthly reporting requirements for a 12-month term."

Document background
The Social Media Agency Contract is designed for use in the Australian business environment where organizations seek to formalize their engagement with professional social media management services. This document is essential when a business wishes to outsource its social media presence to a specialized agency, requiring clear definition of services, responsibilities, and deliverables. The contract addresses key aspects including content creation, platform management, performance metrics, and compliance with Australian legislation such as the Privacy Act 1988 and Australian Consumer Law. It's particularly relevant in today's digital landscape where social media presence is crucial for business success and requires professional management. The agreement provides comprehensive protection for both parties while ensuring clarity in service delivery, payment terms, and performance expectations.
Suggested Sections

1. Parties: Identifies and defines the Agency and the Client, including their legal names, ABNs, and registered addresses

2. Background: Sets out the context of the agreement, including the Client's desire to engage the Agency for social media services

3. Definitions: Defines key terms used throughout the agreement for clarity and consistency

4. Scope of Services: Detailed description of the social media services to be provided by the Agency

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements

7. Agency Obligations: Key responsibilities and commitments of the Agency in delivering the services

8. Client Obligations: Client's responsibilities, including providing necessary materials and approvals

9. Intellectual Property Rights: Ownership and licensing of content created during the engagement

10. Confidentiality: Protection of confidential information shared between parties

11. Data Protection and Privacy: Compliance with privacy laws and handling of personal information

12. Performance Metrics: Key performance indicators and reporting requirements

13. Warranties and Indemnities: Guarantees provided by each party and protection against claims

14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution

Optional Sections

1. Social Media Platform-Specific Terms: Include when services focus on specific platforms requiring unique compliance requirements

2. Influencer Management: Include when the agency will manage influencer relationships and campaigns

3. Crisis Management: Include when the agency will handle social media crisis management

4. Content Creation: Include when the agency will create original content rather than just manage existing content

5. Paid Advertising Services: Include when the agency will manage paid social media advertising campaigns

6. Training Services: Include when the agency will provide training to client's staff

7. White Labeling: Include when agency services will be provided under the client's brand

8. International Services: Include when services extend to multiple countries or jurisdictions

Suggested Schedules

1. Schedule 1 - Service Level Agreement: Detailed metrics, response times, and service standards

2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms

3. Schedule 3 - Approved Social Media Platforms: List of platforms covered under the agreement and specific requirements for each

4. Schedule 4 - Reporting Templates: Standard formats for regular reporting and performance metrics

5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines for social media content

6. Appendix A - Content Approval Process: Workflow for content review and approval

7. Appendix B - Emergency Contact Protocol: Procedures and contacts for urgent situations or crisis management

8. Appendix C - Third-Party Tools and Software: List of approved tools and software used in service delivery

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions








































Clauses



































Relevant Industries

Retail

E-commerce

Hospitality

Entertainment

Professional Services

Technology

Fashion

Beauty

Food and Beverage

Healthcare

Education

Financial Services

Real Estate

Non-profit

Sports

Automotive

Travel and Tourism

Relevant Teams

Legal

Marketing

Digital

Communications

Procurement

Compliance

Risk Management

Business Development

Operations

Finance

Brand Management

Public Relations

Relevant Roles

Marketing Director

Digital Marketing Manager

Social Media Manager

Content Manager

Brand Manager

Communications Director

Legal Counsel

Procurement Manager

Business Development Manager

Account Manager

Chief Marketing Officer

Operations Manager

Compliance Officer

Risk Manager

Contract Administrator

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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