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1. Parties: Identifies and defines the Agency and the Client, including their legal names, ABNs, and registered addresses
2. Background: Sets out the context of the agreement, including the Client's desire to engage the Agency for social media services
3. Definitions: Defines key terms used throughout the agreement for clarity and consistency
4. Scope of Services: Detailed description of the social media services to be provided by the Agency
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements
7. Agency Obligations: Key responsibilities and commitments of the Agency in delivering the services
8. Client Obligations: Client's responsibilities, including providing necessary materials and approvals
9. Intellectual Property Rights: Ownership and licensing of content created during the engagement
10. Confidentiality: Protection of confidential information shared between parties
11. Data Protection and Privacy: Compliance with privacy laws and handling of personal information
12. Performance Metrics: Key performance indicators and reporting requirements
13. Warranties and Indemnities: Guarantees provided by each party and protection against claims
14. General Provisions: Standard legal clauses including governing law, notices, and dispute resolution
1. Social Media Platform-Specific Terms: Include when services focus on specific platforms requiring unique compliance requirements
2. Influencer Management: Include when the agency will manage influencer relationships and campaigns
3. Crisis Management: Include when the agency will handle social media crisis management
4. Content Creation: Include when the agency will create original content rather than just manage existing content
5. Paid Advertising Services: Include when the agency will manage paid social media advertising campaigns
6. Training Services: Include when the agency will provide training to client's staff
7. White Labeling: Include when agency services will be provided under the client's brand
8. International Services: Include when services extend to multiple countries or jurisdictions
1. Schedule 1 - Service Level Agreement: Detailed metrics, response times, and service standards
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, rates, and payment terms
3. Schedule 3 - Approved Social Media Platforms: List of platforms covered under the agreement and specific requirements for each
4. Schedule 4 - Reporting Templates: Standard formats for regular reporting and performance metrics
5. Schedule 5 - Brand Guidelines: Client's branding requirements and guidelines for social media content
6. Appendix A - Content Approval Process: Workflow for content review and approval
7. Appendix B - Emergency Contact Protocol: Procedures and contacts for urgent situations or crisis management
8. Appendix C - Third-Party Tools and Software: List of approved tools and software used in service delivery
Retail
E-commerce
Hospitality
Entertainment
Professional Services
Technology
Fashion
Beauty
Food and Beverage
Healthcare
Education
Financial Services
Real Estate
Non-profit
Sports
Automotive
Travel and Tourism
Legal
Marketing
Digital
Communications
Procurement
Compliance
Risk Management
Business Development
Operations
Finance
Brand Management
Public Relations
Marketing Director
Digital Marketing Manager
Social Media Manager
Content Manager
Brand Manager
Communications Director
Legal Counsel
Procurement Manager
Business Development Manager
Account Manager
Chief Marketing Officer
Operations Manager
Compliance Officer
Risk Manager
Contract Administrator
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