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1. Exclusivity: Terms regarding category exclusivity or territorial exclusivity, used when sponsor requires protected status

2. Marketing and Activation Rights: Detailed marketing rights and activation opportunities, used for complex promotional arrangements

3. Digital Rights: Specific provisions for digital and social media presence, used when digital assets are a key component

4. Hospitality Benefits: Details of hospitality packages and VIP access, used when event access is part of sponsorship

5. Performance Metrics: Specific KPIs and measurement criteria, used when performance-based elements are included

6. Force Majeure: Provisions for unforeseen circumstances affecting sponsorship delivery, particularly relevant for event-based sponsorships

7. Morality Clause: Rights to terminate for reputational damage, used in high-profile sponsorships

8. Insurance Requirements: Specific insurance obligations, used when significant risk exposure exists

1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship rights and benefits to be provided

2. Schedule B - Brand Guidelines: Technical specifications for use of logos, marks, and brand assets

3. Schedule C - Payment Schedule: Detailed breakdown of payment amounts and timing

4. Schedule D - Reporting Requirements: Format and frequency of performance reports and metrics

5. Schedule E - Approval Procedures: Detailed procedures for obtaining approvals for promotional materials

6. Appendix 1 - Sponsored Events/Properties: List of specific events or properties covered by the sponsorship

7. Appendix 2 - Competitor Exclusions: List of excluded competitor categories or specific competitors