The Digital Marketing SLA serves as a critical framework for establishing and maintaining professional digital marketing service relationships. It is specifically designed for use when engaging digital marketing services in England and Wales, providing comprehensive coverage of service levels, performance metrics, and delivery standards. This SLA Digital Marketing agreement includes essential elements such as campaign management, reporting requirements, response times, and quality standards, while ensuring compliance with UK digital marketing regulations and data protection laws. It's particularly valuable for businesses seeking to formalize their digital marketing arrangements with clear, measurable outcomes and service standards.
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1. Parties: Identification and details of contracting parties
2. Background: Context and purpose of the agreement
3. Definitions: Key terms used throughout the agreement
4. Services Description: Detailed outline of digital marketing services to be provided
5. Service Levels: Specific performance metrics and standards
6. Payment Terms: Pricing, payment schedule, and related conditions
7. Term and Termination: Duration and conditions for ending the agreement
8. Data Protection: Compliance with UK GDPR and data protection requirements
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Confidentiality: Protection of confidential information between parties
1. International Data Transfers: Terms governing cross-border data processing and transfers outside the UK
2. White Labeling: Terms for rebranding services under client's name and associated requirements
3. Third-Party Services: Terms regarding use of external tools, platforms and third-party service providers
4. Social Media Management: Specific terms for social media account management and content posting
5. Crisis Management: Procedures for handling digital marketing crises or reputation management issues
1. Schedule 1 - Service Level Metrics: Detailed performance indicators, measurement methods, and reporting requirements
2. Schedule 2 - Price Schedule: Detailed breakdown of costs, pricing structure, and payment milestones
3. Schedule 3 - Data Processing Agreement: Specific terms for handling personal data including processing activities and security measures
4. Schedule 4 - Campaign Specifications: Detailed marketing campaign requirements, deliverables, and timelines
5. Schedule 5 - Reporting Templates: Standard formats for performance reporting and analytics
Relevant legal definitions
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