The White Label Reseller Agreement Template is essential for businesses engaging in white label arrangements under English and Welsh law. It's used when a company wants to allow others to resell its products or services under their own branding. The agreement covers critical aspects including licensing terms, territorial restrictions, pricing structures, intellectual property rights, and compliance requirements. It's particularly relevant in today's digital economy where white labeling has become a common business strategy. This template ensures proper protection for both the provider and reseller while maintaining compliance with UK regulatory requirements.
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1. Parties: Identification and details of the contracting parties - typically the white label provider and reseller
2. Background: Context of the agreement and brief description of the business relationship
3. Definitions: Key terms used throughout the agreement
4. Appointment and License: Terms of appointment as reseller and license to use white label products/services
5. Territory and Exclusivity: Geographical scope and any exclusivity rights
6. Branding and Marketing: Rules for using provider's white label materials and marketing requirements
7. Pricing and Payment: Commercial terms, pricing structure, and payment conditions
8. Intellectual Property Rights: IP ownership, licenses, and restrictions
9. Confidentiality: Protection of confidential information
10. Term and Termination: Duration and termination provisions
1. Service Levels: Performance metrics and standards - include when specific service standards need to be maintained
2. Training and Support: Provider's obligations for training and supporting reseller - include when complex products/services require ongoing support
3. Data Protection: GDPR and data protection obligations - include when personal data is processed
4. Insurance: Insurance requirements - include when significant liability risks exist
5. Compliance: Regulatory compliance obligations - include for regulated industries
1. Products/Services Schedule: Detailed description of white label products/services
2. Pricing Schedule: Detailed pricing structure and commission rates
3. Service Level Agreement: Detailed service levels and performance metrics
4. Brand Guidelines: Specific requirements for using provider's branding
5. Territory Schedule: Detailed description of authorized territories
6. Technical Requirements: Technical specifications and integration requirements
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