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Master Dealer Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Master Dealer Agreement

"I need a Master Dealer Agreement for my Hong Kong-based software company to appoint dealers across Asia Pacific, including provisions for software licensing, technical support requirements, and regular performance reviews starting January 2025."

Document background
The Master Dealer Agreement is a crucial commercial contract used to establish and govern the relationship between companies (principals) and their authorized dealers in Hong Kong and potentially wider territories. This agreement type is essential when a business wants to expand its distribution network while maintaining control over how its products or services are sold and marketed. The document comprehensively covers appointment terms, territorial rights, performance standards, compliance with Hong Kong regulations, and financial arrangements. It's particularly important in the Hong Kong context due to its role as a major trading hub in Asia, requiring careful consideration of local commercial practices and regulatory requirements, including those under various Hong Kong ordinances governing trade, securities, and commercial relationships.
Suggested Sections

1. Parties: Identification of the principal company and the dealer

2. Background: Context of the agreement and business relationship

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of dealer appointment and territorial scope

5. Dealer Rights and Obligations: Core responsibilities and rights of the dealer

6. Principal's Rights and Obligations: Core responsibilities and rights of the principal

7. Compliance Requirements: Regulatory compliance obligations and standards

8. Financial Terms: Pricing, payment terms, commissions, and financial arrangements

9. Intellectual Property: IP rights, usage of trademarks, and brand guidelines

10. Confidentiality: Protection and handling of confidential information

11. Term and Termination: Duration, renewal, and termination provisions

12. Post-Termination Obligations: Obligations surviving termination

13. Liability and Indemnification: Limitation of liability and indemnification provisions

14. Force Majeure: Events excusing performance

15. Governing Law and Jurisdiction: Choice of law and dispute resolution

16. General Provisions: Miscellaneous legal provisions including notices, amendments, etc.

Optional Sections

1. Anti-Corruption Compliance: Detailed anti-corruption provisions when dealing with high-risk territories

2. Data Protection: Specific data handling requirements when personal data processing is involved

3. Insurance: Insurance requirements when dealing with high-value products or services

4. Environmental Compliance: Environmental standards when dealing with regulated products

5. Import/Export Controls: Trade compliance provisions for cross-border dealings

6. Service Levels: Specific performance metrics when service quality is crucial

7. Training Requirements: Staff training obligations for technical or specialized products

8. Marketing and Promotion: Specific marketing requirements and restrictions

Suggested Schedules

1. Products and Services: Detailed list of products/services covered by the agreement

2. Territory: Detailed description of geographical territory and any exclusions

3. Commission Structure: Detailed commission calculations and payment terms

4. Performance Targets: Specific sales targets and performance metrics

5. Technical Requirements: Technical specifications and standards

6. Approved Sub-dealers: List of approved sub-dealers if sub-dealing is permitted

7. Brand Guidelines: Detailed branding and marketing guidelines

8. Compliance Procedures: Detailed compliance processes and checklists

9. Report Templates: Standard forms for required reporting

10. Contact Details: Key contact information for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions














































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Relevant Industries

Consumer Electronics

Automotive

Industrial Equipment

Medical Devices

Telecommunications

Software and Technology

Pharmaceuticals

Luxury Goods

Financial Services

Manufacturing

Retail

Chemical and Materials

Relevant Teams

Legal

Sales

Compliance

Finance

Business Development

Commercial Operations

Distribution

Risk Management

Regulatory Affairs

Contract Administration

Relevant Roles

Chief Commercial Officer

Head of Sales

Legal Counsel

Compliance Officer

Business Development Director

Channel Manager

Distribution Manager

Sales Operations Manager

Contract Manager

Commercial Director

Chief Financial Officer

Regional Sales Director

Regulatory Affairs Manager

Risk Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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