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Sponsorship Partnership Agreement
"I need a Sponsorship Partnership Agreement for a tech company sponsoring a professional esports team in Hong Kong, with a sponsorship value of HKD 2 million for the period starting March 2025, including digital rights and jersey branding requirements."
1. Parties: Identification and details of the sponsor and sponsee entities
2. Background: Context of the sponsorship arrangement and brief description of both parties' business activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in return for their support
5. Financial Terms: Sponsorship amount, payment schedule, and financial obligations
6. Term and Duration: Period of the sponsorship agreement including start and end dates
7. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
8. Obligations of the Sponsee: Detailed responsibilities and commitments of the party receiving sponsorship
9. Obligations of the Sponsor: Specific duties and commitments of the sponsoring party
10. Exclusivity Terms: Any exclusive rights granted to the sponsor and related restrictions
11. Representations and Warranties: Standard legal assurances from both parties
12. Termination: Conditions and process for ending the agreement
13. Confidentiality: Protection of confidential information shared between parties
14. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Event-Specific Terms: Include when sponsorship relates to specific events or tournaments
2. Digital Rights: Include when sponsorship involves significant online or social media presence
3. Hospitality Benefits: Include when sponsorship package includes corporate hospitality or entertainment rights
4. Performance Metrics: Include when sponsorship is tied to specific performance or exposure targets
5. Force Majeure: Include when there's significant risk of external events affecting sponsorship delivery
6. Morality Clause: Include when reputation management is particularly important
7. Insurance Requirements: Include when sponsorship involves public events or high-risk activities
8. Anti-Doping Provisions: Include for sports-related sponsorships
1. Schedule 1: Sponsorship Package Details: Detailed breakdown of all sponsorship benefits and rights
2. Schedule 2: Brand Guidelines: Specifications for use of sponsor's logos, marks, and brand assets
3. Schedule 3: Payment Schedule: Detailed timeline of sponsorship payments and financial terms
4. Schedule 4: Activation Requirements: Specific requirements for activating and implementing sponsorship benefits
5. Schedule 5: Reporting Requirements: Format and frequency of performance reports and evaluations
6. Appendix A: Approved Marketing Materials: Pre-approved promotional materials and templates
7. Appendix B: Key Personnel: List of key contacts from both parties responsible for managing the sponsorship
8. Appendix C: Compliance Requirements: Specific regulatory or industry compliance requirements applicable to the sponsorship
Authors
Sports & Recreation
Entertainment & Media
Education
Arts & Culture
Non-Profit & Charity
Professional Services
Technology
Financial Services
Retail & Consumer Goods
Healthcare
Hospitality & Tourism
Gaming & eSports
Legal
Marketing
Business Development
Commercial
Finance
Compliance
Brand Management
Corporate Communications
Events
Sponsorship Rights
Partnership Management
Legal Counsel
Marketing Director
Sponsorship Manager
Business Development Manager
Brand Manager
Commercial Director
Partnership Manager
Events Manager
Chief Marketing Officer
Contract Administrator
Corporate Communications Manager
Finance Manager
Compliance Officer
Sports Marketing Manager
Sponsorship Rights Manager
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