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Sponsorship Partnership Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Sponsorship Partnership Agreement

"I need a Sponsorship Partnership Agreement for a tech company sponsoring a professional esports team in Hong Kong, with a sponsorship value of HKD 2 million for the period starting March 2025, including digital rights and jersey branding requirements."

Document background
The Sponsorship Partnership Agreement is a vital legal instrument used when establishing formal sponsorship relationships in Hong Kong's business environment. This document is particularly relevant when one party (the sponsor) provides financial or in-kind support to another party (the sponsee) in exchange for specific promotional rights, brand exposure, or other benefits. The agreement is structured to comply with Hong Kong's legal framework, incorporating elements from contract law, intellectual property regulations, and commercial ordinances. It typically includes detailed provisions on payment terms, sponsorship rights, brand usage guidelines, exclusivity arrangements, and performance metrics. This type of agreement is commonly used for sporting events, cultural programs, educational initiatives, or corporate partnerships, providing a clear framework for both parties to understand and fulfill their obligations while protecting their respective interests.
Suggested Sections

1. Parties: Identification and details of the sponsor and sponsee entities

2. Background: Context of the sponsorship arrangement and brief description of both parties' business activities

3. Definitions: Definitions of key terms used throughout the agreement

4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in return for their support

5. Financial Terms: Sponsorship amount, payment schedule, and financial obligations

6. Term and Duration: Period of the sponsorship agreement including start and end dates

7. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP

8. Obligations of the Sponsee: Detailed responsibilities and commitments of the party receiving sponsorship

9. Obligations of the Sponsor: Specific duties and commitments of the sponsoring party

10. Exclusivity Terms: Any exclusive rights granted to the sponsor and related restrictions

11. Representations and Warranties: Standard legal assurances from both parties

12. Termination: Conditions and process for ending the agreement

13. Confidentiality: Protection of confidential information shared between parties

14. General Provisions: Standard legal clauses including governing law, notices, and assignment

Optional Sections

1. Event-Specific Terms: Include when sponsorship relates to specific events or tournaments

2. Digital Rights: Include when sponsorship involves significant online or social media presence

3. Hospitality Benefits: Include when sponsorship package includes corporate hospitality or entertainment rights

4. Performance Metrics: Include when sponsorship is tied to specific performance or exposure targets

5. Force Majeure: Include when there's significant risk of external events affecting sponsorship delivery

6. Morality Clause: Include when reputation management is particularly important

7. Insurance Requirements: Include when sponsorship involves public events or high-risk activities

8. Anti-Doping Provisions: Include for sports-related sponsorships

Suggested Schedules

1. Schedule 1: Sponsorship Package Details: Detailed breakdown of all sponsorship benefits and rights

2. Schedule 2: Brand Guidelines: Specifications for use of sponsor's logos, marks, and brand assets

3. Schedule 3: Payment Schedule: Detailed timeline of sponsorship payments and financial terms

4. Schedule 4: Activation Requirements: Specific requirements for activating and implementing sponsorship benefits

5. Schedule 5: Reporting Requirements: Format and frequency of performance reports and evaluations

6. Appendix A: Approved Marketing Materials: Pre-approved promotional materials and templates

7. Appendix B: Key Personnel: List of key contacts from both parties responsible for managing the sponsorship

8. Appendix C: Compliance Requirements: Specific regulatory or industry compliance requirements applicable to the sponsorship

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions








































Clauses







































Relevant Industries

Sports & Recreation

Entertainment & Media

Education

Arts & Culture

Non-Profit & Charity

Professional Services

Technology

Financial Services

Retail & Consumer Goods

Healthcare

Hospitality & Tourism

Gaming & eSports

Relevant Teams

Legal

Marketing

Business Development

Commercial

Finance

Compliance

Brand Management

Corporate Communications

Events

Sponsorship Rights

Partnership Management

Relevant Roles

Legal Counsel

Marketing Director

Sponsorship Manager

Business Development Manager

Brand Manager

Commercial Director

Partnership Manager

Events Manager

Chief Marketing Officer

Contract Administrator

Corporate Communications Manager

Finance Manager

Compliance Officer

Sports Marketing Manager

Sponsorship Rights Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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