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Advertising Service Agreement Template for Indonesia

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Key Requirements PROMPT example:

Advertising Service Agreement

"I need an Advertising Service Agreement for a digital marketing campaign launching in March 2025, where my tech startup will engage an Indonesian advertising agency to manage our social media advertising, content creation, and performance tracking across Southeast Asian markets."

Document background
The Advertising Service Agreement is essential for formalizing the relationship between advertising service providers and their clients in Indonesia. This document is used when a business engages an advertising agency to provide comprehensive advertising services, including campaign development, media planning, content creation, and campaign execution. The agreement must comply with Indonesian regulations, particularly Law No. 8 of 1999 on Consumer Protection and the Indonesian Advertising Ethics Code. It typically includes detailed specifications of services, payment terms, intellectual property rights, performance metrics, and compliance requirements. The document is crucial for protecting both parties' interests while ensuring advertising activities align with local legal requirements and industry standards.
Suggested Sections

1. Parties: Identification of the advertising service provider and the client, including their legal names, registration numbers, and addresses

2. Background: Context of the agreement and brief description of the parties' business relationship

3. Definitions: Definitions of key terms used throughout the agreement

4. Scope of Services: Detailed description of advertising services to be provided

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Payment Terms: Fees, payment schedule, invoicing, and payment methods

7. Client Obligations: Responsibilities and obligations of the client, including provision of materials and approvals

8. Service Provider Obligations: Responsibilities and obligations of the advertising agency

9. Intellectual Property Rights: Ownership and usage rights of creative materials and advertising content

10. Compliance with Laws: Commitment to comply with Indonesian advertising laws and regulations

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Conditions and procedures for terminating the agreement

13. Dispute Resolution: Process for resolving disputes under Indonesian law

14. General Provisions: Standard legal provisions including notices, amendments, and governing law

Optional Sections

1. Digital Advertising Services: Include when services involve online or digital advertising platforms

2. Performance Metrics: Include when specific KPIs or performance targets are part of the agreement

3. Third-Party Platforms: Include when advertising services involve third-party platforms or vendors

4. Social Media Management: Include when services include social media advertising and management

5. Content Creation: Include when the agency is responsible for creating advertising content

6. Market Research: Include when market research services are part of the scope

7. Crisis Management: Include when crisis communication services are part of the scope

8. International Advertising: Include when services extend beyond Indonesian territory

Suggested Schedules

1. Schedule A - Service Specifications: Detailed breakdown of advertising services, deliverables, and timelines

2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms

3. Schedule C - Approved Media Channels: List of approved advertising channels and platforms

4. Schedule D - Creative Brief Template: Standard template for creative briefs and approval process

5. Schedule E - Performance Metrics: Detailed KPIs and measurement criteria

6. Schedule F - Brand Guidelines: Client's brand guidelines and requirements

7. Appendix 1 - Contact Information: Key contacts for both parties

8. Appendix 2 - Compliance Checklist: Checklist of regulatory requirements and compliance standards

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions





































Clauses



































Relevant Industries

Retail

Consumer Goods

Technology

Financial Services

Healthcare

Entertainment

Automotive

Real Estate

Food and Beverage

Tourism

Education

Telecommunications

Professional Services

E-commerce

Relevant Teams

Legal

Marketing

Procurement

Compliance

Finance

Creative Services

Digital Marketing

Brand Management

Business Development

Operations

Relevant Roles

Marketing Director

Chief Marketing Officer

Advertising Manager

Brand Manager

Marketing Manager

Legal Counsel

Procurement Manager

Account Director

Creative Director

Media Planning Director

Digital Marketing Manager

Compliance Officer

Contract Manager

Business Development Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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