Brand Management Agreement

Brand Management Agreement Template for Indonesia

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Key Requirements PROMPT example:

"I need a Brand Management Agreement for my luxury fashion brand, delegating complete brand management authority to a local Indonesian agency from March 2025, including digital marketing, social media management, and offline promotion, with strict quality control measures and performance metrics."

Document background

A Brand Management Agreement is essential when a company wishes to delegate the management and development of its brand to professional brand management experts in Indonesia. This document is particularly relevant for both domestic and international companies seeking to establish, maintain, or grow their brand presence in the Indonesian market. The agreement comprehensively covers all aspects of brand management, including but not limited to brand strategy development, marketing activities, digital presence, trademark protection, and compliance with local regulations. It sets out clear parameters for the relationship between the brand owner and the brand management company, establishing responsibilities, performance metrics, and financial arrangements. The document ensures compliance with Indonesian laws, including the Civil Code, trademark regulations, and consumer protection laws, while providing flexibility to accommodate specific brand requirements and market conditions.

Suggested Sections

1. Parties: Identification of the brand owner and brand management company

2. Background: Context of the agreement and brief description of the parties' business

3. Definitions and Interpretation: Definitions of key terms and interpretation rules

4. Appointment and Scope: Appointment of brand manager and detailed scope of services

5. Term and Renewal: Duration of the agreement and renewal provisions

6. Brand Manager's Rights and Obligations: Detailed responsibilities and authority of the brand manager

7. Brand Owner's Rights and Obligations: Responsibilities and commitments of the brand owner

8. Intellectual Property Rights: Ownership, usage rights, and protection of brand IP

9. Fees and Payment Terms: Compensation structure, payment schedule, and related terms

10. Performance Metrics and Reporting: KPIs, reporting requirements, and evaluation criteria

11. Confidentiality: Protection and handling of confidential information

12. Representations and Warranties: Parties' assertions about their capacity and authority

13. Indemnification and Liability: Risk allocation and liability limitations

14. Termination: Grounds for termination and post-termination obligations

15. General Provisions: Standard legal provisions including notices, amendments, governing law

Optional Sections

1. International Operations: Additional provisions for cross-border brand management activities

2. Digital and Social Media Management: Specific provisions for online brand presence and social media

3. Sub-contracting: Terms for engaging and managing sub-contractors

4. Multi-brand Management: Provisions for managing multiple brands under the same agreement

5. Crisis Management: Procedures for handling brand-related crises and emergencies

6. Competition Restrictions: Non-compete and exclusivity provisions

7. Local Regulatory Compliance: Specific provisions for compliance with Indonesian regulations

8. Data Protection: Provisions for handling personal data and compliance with privacy laws

Suggested Schedules

1. Schedule 1 - Brand Guidelines: Detailed brand usage guidelines and standards

2. Schedule 2 - Service Level Agreement: Specific performance metrics and service standards

3. Schedule 3 - Fee Structure: Detailed breakdown of fees, commissions, and payment terms

4. Schedule 4 - Approved Sub-contractors: List of pre-approved sub-contractors and their roles

5. Schedule 5 - Brand Assets: Inventory of brand assets covered by the agreement

6. Schedule 6 - Reporting Templates: Standard formats for regular reporting and monitoring

7. Schedule 7 - Territory Specifications: Definition of geographical areas covered by the agreement

8. Schedule 8 - Communication Protocol: Procedures for routine and emergency communications

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail

Consumer Goods

Fashion and Luxury

Food and Beverage

Technology

Entertainment

Hospitality

Automotive

E-commerce

Telecommunications

Media and Advertising

Sports and Recreation

Relevant Teams

Legal

Marketing

Brand Management

Commercial

Business Development

Operations

Digital Marketing

Creative

Compliance

Strategic Planning

International Business

Relevant Roles

Brand Manager

Marketing Director

Chief Marketing Officer

Legal Counsel

Intellectual Property Manager

Commercial Director

Business Development Manager

Chief Executive Officer

Operations Manager

Digital Marketing Manager

Brand Strategy Director

Compliance Officer

Contract Manager

Regional Brand Manager

Creative Director

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Let's create your Brand Management Agreement

Authors

Alex Denne

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