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Joint Promotion Agreement

Joint Promotion Agreement Template for Indonesia

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Key Requirements PROMPT example:

Joint Promotion Agreement

"I need a Joint Promotion Agreement governed by Indonesian law for a collaboration between a retail chain and a consumer goods company to run a series of in-store promotional events and social media campaigns throughout Q2 2025."

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Document background
The Joint Promotion Agreement serves as a crucial legal framework for businesses seeking to collaborate on marketing and promotional activities in Indonesia. This document is particularly relevant when companies wish to combine their marketing efforts, share costs, and leverage each other's brand strength for mutual benefit. The agreement addresses key aspects such as promotion mechanics, brand usage rights, cost allocation, and regulatory compliance under Indonesian law. It's commonly used for seasonal campaigns, product launches, cross-promotional activities, and long-term marketing collaborations. The document must comply with Indonesian Civil Code requirements, advertising regulations, consumer protection laws, and competition laws while protecting both parties' interests and establishing clear operational guidelines.
Suggested Sections

1. Parties: Identification of the parties entering into the joint promotion agreement

2. Background: Context of the agreement and brief description of why parties are entering into the joint promotion

3. Definitions: Key terms used throughout the agreement

4. Scope of Promotion: Detailed description of the joint promotion activities and objectives

5. Term and Territory: Duration of the agreement and geographical scope of the promotion

6. Roles and Responsibilities: Specific duties and obligations of each party in executing the promotion

7. Financial Arrangements: Cost sharing, payment terms, and financial responsibilities

8. Intellectual Property Rights: Usage rights and protection of trademarks, logos, and promotional materials

9. Approval Process: Procedures for approving promotional materials and activities

10. Compliance with Laws: Obligations to comply with relevant Indonesian laws and regulations

11. Confidentiality: Protection of confidential information shared during the promotion

12. Representations and Warranties: Standard warranties about capacity to contract and promotional content

13. Termination: Circumstances and process for ending the agreement

14. Dispute Resolution: Process for resolving disagreements between parties

15. General Provisions: Standard boilerplate clauses including notices, amendment, and governing law

Optional Sections

1. Digital Marketing Provisions: Specific terms for digital marketing campaigns, including social media usage and online content requirements

2. Customer Data Protection: Specific provisions for handling customer data when the promotion involves data collection

3. Prize Draw Terms: Specific terms for when the promotion includes contests or prize draws

4. Third Party Contractors: Terms governing the use of external agencies or contractors

5. Force Majeure: Provisions for unforeseen circumstances affecting the promotion

6. Insurance Requirements: Specific insurance obligations for high-risk promotional activities

7. Exclusivity Provisions: Terms preventing parties from running competing promotions

Suggested Schedules

1. Promotion Details: Detailed description of promotional mechanics, timeline, and deliverables

2. Budget and Costs: Detailed breakdown of promotional costs and cost-sharing arrangements

3. Brand Guidelines: Specifications for use of logos, trademarks, and brand elements

4. Marketing Materials: List and samples of approved marketing materials and templates

5. Territory Map: Geographical areas covered by the promotion

6. Contact Details: Key personnel and contact information for both parties

7. Compliance Checklist: List of regulatory requirements and compliance measures

8. Performance Metrics: KPIs and measurement criteria for the promotion's success

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions





























Clauses






























Relevant Industries

Retail

Consumer Goods

Media & Entertainment

Technology

Telecommunications

Financial Services

Food & Beverage

Travel & Tourism

E-commerce

Shopping Centers & Real Estate

Relevant Teams

Marketing

Legal

Commercial

Business Development

Brand Management

Partnerships

Compliance

Marketing Communications

Strategic Planning

Operations

Relevant Roles

Marketing Director

Brand Manager

Commercial Director

Legal Counsel

Chief Marketing Officer

Partnerships Manager

Business Development Manager

Promotion Manager

Marketing Communications Manager

Compliance Officer

Contract Manager

Head of Strategic Alliances

Marketing Operations Manager

Brand Partnerships Director

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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