Likeness Agreement

Likeness Agreement Template for Indonesia

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Key Requirements PROMPT example:

"I need a Likeness Agreement for an Indonesian social media influencer who will be the face of our sportswear brand's digital marketing campaigns across Southeast Asia from January 2025 to December 2025, with rights to use their image on our website, social media platforms, and online advertisements."

Document background

A Likeness Agreement is essential when an individual's personal characteristics, including their image, voice, name, or likeness, are to be used for commercial or promotional purposes. This document, governed by Indonesian law, establishes the legal framework for such usage, ensuring compliance with local regulations including copyright law, data protection requirements, and civil code provisions. The agreement is commonly used in advertising campaigns, entertainment productions, merchandise creation, and digital media content, providing detailed terms for usage rights, approval processes, and compensation. It protects both the rights holder's interests and the licensee's ability to utilize the likeness as agreed, while maintaining compliance with Indonesian legal requirements regarding personal rights and commercial usage.

Suggested Sections

1. Parties: Identification of the rights holder (the person whose likeness is being licensed) and the licensee

2. Background: Context of the agreement and brief description of the purpose for which the likeness will be used

3. Definitions: Key terms including 'Likeness', 'Territory', 'Term', 'Licensed Materials', and 'Approved Uses'

4. Grant of Rights: Specific rights being granted regarding the use of the person's likeness, including scope and limitations

5. Term and Territory: Duration of the agreement and geographical areas where the likeness may be used

6. Usage Rights and Restrictions: Detailed specifications of how the likeness can and cannot be used

7. Approval Rights: Process for approving specific uses of the likeness and any required consultations

8. Compensation: Payment terms, including any royalties, flat fees, or other financial arrangements

9. Representations and Warranties: Statements by both parties regarding their rights and abilities to enter into the agreement

10. Intellectual Property: Clarification of IP ownership and rights

11. Termination: Conditions under which the agreement can be terminated and consequences of termination

12. General Provisions: Standard clauses including notices, governing law, and dispute resolution

Optional Sections

1. Moral Rights: Specific provisions regarding moral rights under Indonesian law, particularly relevant for creative or artistic uses

2. Digital Rights: Detailed provisions for digital and social media usage, necessary when online platforms are involved

3. Merchandising Rights: Specific terms for merchandise creation and sales, included when commercial products are planned

4. Privacy and Data Protection: Additional provisions aligned with Indonesian data protection laws, particularly important for digital uses

5. Third Party Rights: Provisions regarding sublicensing and transfer rights, included when third-party usage is contemplated

6. Language Requirements: Provisions regarding Indonesian language requirements and translation, important for compliance with Law No. 24 of 2009

7. Exclusivity Provisions: Terms regarding exclusive use rights, included when exclusive rights are being granted

Suggested Schedules

1. Schedule 1 - Licensed Materials: Detailed list and copies of specific photographs, images, or recordings covered by the agreement

2. Schedule 2 - Approved Uses: Comprehensive list of specific approved uses and any pre-approved variations

3. Schedule 3 - Territory Specifications: Detailed breakdown of geographical territories and any territory-specific restrictions

4. Schedule 4 - Compensation Schedule: Detailed payment terms, including any royalty calculations or payment milestones

5. Schedule 5 - Approval Procedures: Detailed procedures for obtaining approval for usage of likeness

6. Appendix A - Sample Approval Form: Template for securing approval for specific uses of the likeness

7. Appendix B - Brand Guidelines: Guidelines for how the likeness should be presented and used in various contexts

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

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