The Marketing Consent Form is a crucial document required by organizations operating in Ireland who wish to engage in direct marketing activities with their customers or prospects. This document is essential for compliance with the General Data Protection Regulation (GDPR), the Irish Data Protection Act 2018, and the ePrivacy Regulations 2011. The form must be used whenever an organization plans to collect personal data for marketing purposes, whether through digital or traditional channels. It includes specific consent mechanisms for different marketing channels, clear explanations of how personal data will be used, and information about data subject rights. The Marketing Consent Form should be regularly reviewed and updated to ensure continued compliance with evolving data protection requirements in the Irish jurisdiction.
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1. Data Controller Information: Identifies the organization collecting the data, including business name, registration details, and contact information
2. Purpose of Data Collection: Clear explanation of why personal data is being collected and how it will be used for marketing purposes
3. Personal Data to be Collected: Specific list of personal data that will be collected and processed for marketing purposes
4. Marketing Communications Channels: Details of the different channels through which marketing communications will be sent (email, SMS, postal mail, etc.)
5. Duration of Consent: Information about how long the consent will remain valid and when it might need to be renewed
6. Rights of the Data Subject: Clear explanation of rights including withdrawal of consent, data access, and deletion requests
7. Consent Declaration: The actual consent statement and signature/checkbox area where the individual provides their explicit consent
1. Third-Party Sharing: Include when personal data will be shared with third parties for marketing purposes, listing specific third parties or categories
2. International Data Transfers: Include when marketing activities involve transferring personal data outside the EEA
3. Profiling and Automated Decision-Making: Include when marketing activities involve automated profiling or decision-making
4. Special Categories of Data: Include when collecting sensitive personal data requiring explicit consent under GDPR Article 9
5. Children's Data Processing: Include when marketing activities might involve processing data of individuals under 16
1. Schedule 1: Types of Marketing Communications: Detailed breakdown of different types of marketing communications and their frequency
2. Schedule 2: Third-Party Recipients: Complete list of third parties or categories of third parties with whom data may be shared
3. Schedule 3: Privacy Notice: Detailed privacy notice or link to the organization's full privacy policy
4. Appendix A: Withdrawal Form: Template form for withdrawing consent for specific or all marketing communications
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E-commerce
Financial Services
Healthcare
Technology
Professional Services
Education
Hospitality
Real Estate
Telecommunications
Media and Entertainment
Consumer Goods
Non-profit Organizations
Insurance
Banking
Relevant Teams
Legal
Marketing
Compliance
Data Protection
Customer Relations
Digital Marketing
Business Development
Sales
Customer Experience
Risk Management
Relevant Roles
Marketing Manager
Data Protection Officer
Compliance Officer
Legal Counsel
Privacy Manager
Customer Relations Manager
Digital Marketing Specialist
CRM Manager
Business Development Manager
Marketing Director
Chief Marketing Officer
Chief Privacy Officer
Customer Experience Manager
Marketing Operations Manager
Compliance Manager
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