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1. Parties: Identification and details of the Principal and the Sales Agent, including registered addresses and company registration numbers
2. Background: Context of the agreement, brief description of the Principal's business and products, and the purpose of appointing an exclusive sales agent
3. Definitions: Definitions of key terms used throughout the agreement
4. Appointment and Territory: Express appointment of the agent as exclusive sales representative and definition of the territorial scope
5. Term and Termination: Duration of the agreement, renewal provisions, and circumstances for termination
6. Rights and Obligations of the Agent: Detailed responsibilities of the agent, including sales targets, reporting requirements, and marketing obligations
7. Rights and Obligations of the Principal: Principal's commitments regarding product supply, support, training, and information provision
8. Commission Structure: Details of commission rates, calculation methods, payment terms, and conditions for commission eligibility
9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP during the agreement
10. Confidentiality: Obligations regarding confidential information protection and non-disclosure
11. Non-Competition: Restrictions on agent's involvement with competing products/services
12. Governing Law and Jurisdiction: Specification of Indian law as governing law and jurisdiction for dispute resolution
1. Insurance: Requirements for insurance coverage by the agent, used when the products or services involve significant risks
2. Data Protection: Provisions for handling personal data, required when the agreement involves processing of customer data
3. Force Majeure: Provisions for unforeseen circumstances, particularly relevant in long-term agreements or when dealing with international trade
4. Training and Support: Detailed provisions for agent training and ongoing support, important for technical or complex products
5. Minimum Performance Requirements: Specific sales targets and consequences of non-achievement, used in high-value or strategic relationships
6. Post-Termination Obligations: Specific duties and restrictions after agreement termination, important for protecting business interests
7. Assignment and Subcontracting: Rights and restrictions regarding transfer of rights or appointment of sub-agents
8. Compliance with Laws: Specific compliance obligations, particularly important when dealing with regulated products or sectors
1. Schedule 1 - Products: Detailed list of products/services covered under the agreement, including specifications and pricing
2. Schedule 2 - Territory: Detailed description of the geographical territory, including any excluded areas or customers
3. Schedule 3 - Commission Structure: Detailed breakdown of commission rates, including any variations by product type or customer category
4. Schedule 4 - Sales Targets: Specific sales targets and timelines for achievement
5. Schedule 5 - Reporting Requirements: Templates and specifications for regular sales reports and performance updates
6. Appendix A - Marketing Guidelines: Guidelines for use of Principal's branding and marketing materials
7. Appendix B - Customer Service Standards: Required standards for customer service and support
Manufacturing
Consumer Goods
Industrial Equipment
Technology and Software
Pharmaceuticals
Automotive
Electronics
Chemicals
Textiles
Medical Devices
Construction Materials
Food and Beverage
Telecommunications
Legal
Sales
Business Development
Commercial Operations
Distribution
Partner Management
Compliance
Finance
Strategy
Contract Administration
Sales Director
Commercial Director
Business Development Manager
Regional Sales Manager
Chief Revenue Officer
Legal Counsel
Contracts Manager
Sales Operations Manager
Channel Manager
Territory Manager
Chief Commercial Officer
Distribution Manager
Partnership Manager
Agent Relations Manager
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