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1. Parties: Identification of the marketing agency and the client, including full legal names, addresses, and registration details
2. Background: Context of the agreement, brief description of the client's business and marketing needs
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided, including specific deliverables and channels
5. Service Levels: Specific performance metrics, KPIs, and quality standards that the agency must meet
6. Project Management: Process for project execution, approval workflows, and communication protocols
7. Client Obligations: Responsibilities and obligations of the client, including provision of materials and approvals
8. Fees and Payment Terms: Pricing structure, payment schedule, and billing procedures
9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and creative works
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection: Compliance with data protection laws and handling of personal data
12. Term and Termination: Duration of agreement, renewal terms, and termination conditions
13. Limitation of Liability: Extent and limitations of agency's liability
14. Force Majeure: Provisions for unforeseen circumstances affecting service delivery
15. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law
16. General Provisions: Standard legal clauses including notices, amendments, and assignment
1. Social Media Management: Specific terms for social media services, including account access and content approval processes
2. Search Engine Marketing: Terms specific to PPC advertising and search engine marketing services
3. Content Creation: Detailed terms for content creation, including revision cycles and content ownership
4. Influencer Marketing: Terms governing influencer selection, management, and compliance
5. Event Management: Specific terms for marketing event planning and execution
6. International Marketing: Additional terms for cross-border marketing activities
7. Crisis Management: Procedures for handling marketing-related crises or reputation management
8. Performance Bonus: Optional performance-based compensation structure
9. Non-Compete: Restrictions on working with competing clients
10. White Labeling: Terms for white-label service provision if agency works under client's brand
1. Schedule A - Service Specifications: Detailed breakdown of marketing services, deliverables, and timelines
2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms
3. Schedule C - Service Level Metrics: Specific KPIs, measurement methods, and reporting requirements
4. Schedule D - Approved Subcontractors: List of pre-approved third-party vendors or subcontractors
5. Schedule E - Brand Guidelines: Client's branding requirements and usage guidelines
6. Schedule F - Personnel: Key agency team members and their roles
7. Schedule G - Reporting Templates: Standard formats for performance and activity reporting
8. Appendix 1 - Communication Protocol: Detailed communication procedures and escalation matrix
9. Appendix 2 - Compliance Checklist: Marketing compliance requirements and regulatory guidelines
10. Appendix 3 - Change Request Form: Template for requesting changes to services or deliverables
Retail
E-commerce
Technology
Healthcare
Financial Services
Real Estate
Hospitality
Education
Manufacturing
Consumer Goods
Entertainment
Telecommunications
Automotive
Professional Services
Non-profit Organizations
Media and Publishing
Legal
Marketing
Procurement
Finance
Compliance
Business Development
Brand Management
Digital Marketing
Operations
Project Management
Contract Administration
Risk Management
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Digital Marketing Manager
Procurement Manager
Legal Counsel
Contract Manager
Account Director
Project Manager
Marketing Operations Manager
Compliance Officer
Finance Director
Business Development Manager
Agency Relations Manager
Marketing Communications Manager
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