The Sponsorship Partnership Agreement is essential for businesses and organizations in India seeking to formalize sponsorship arrangements. This document is typically used when one party (the sponsor) provides financial or in-kind support to another party in exchange for promotional rights, brand exposure, or other marketing benefits. The agreement must comply with Indian legal requirements, including the Indian Contract Act, 1872, and relevant advertising and intellectual property laws. It should address key aspects such as payment terms, brand usage rights, exclusivity, termination conditions, and dispute resolution mechanisms. The document is particularly important for protecting both parties' interests and ensuring clear understanding of deliverables and obligations within the Indian legal framework.
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1. Parties: Full legal names and addresses of all parties to the agreement
2. Background: Context of the sponsorship partnership and brief description of each party's business
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Sponsorship: Detailed description of the sponsorship arrangement and partnership structure
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Financial Terms: Sponsorship amount, payment schedule, and financial obligations
7. Rights and Benefits: Specific rights granted to the sponsor and benefits provided by the sponsored party
8. Obligations of Parties: Detailed responsibilities of both sponsor and sponsored party
9. Intellectual Property Rights: Terms for usage of logos, trademarks, and other intellectual property
10. Exclusivity: Any exclusive rights granted and category restrictions
11. Representations and Warranties: Standard warranties about capacity to contract and ownership of rights
12. Termination: Grounds for termination and consequences
13. Confidentiality: Protection of confidential information exchanged during the partnership
14. Governing Law and Jurisdiction: Confirmation of Indian law application and jurisdiction
15. General Provisions: Standard boilerplate clauses including notices, amendment process, and severability
1. Force Majeure: Provisions for unforeseen events preventing performance, particularly relevant for event-based sponsorships
2. Digital Rights: Specific provisions for digital content and social media usage when relevant
3. International Compliance: Additional compliance requirements when dealing with international parties
4. Morality Clause: Right to terminate if either party's reputation is compromised
5. Insurance: Insurance requirements particularly relevant for event-based sponsorships
6. Anti-Corruption Compliance: Specific anti-corruption provisions when dealing with public entities or international parties
7. Data Protection: Provisions for handling personal data when sponsorship involves data collection
8. Merchandising Rights: Specific provisions for merchandise creation and sales if applicable
1. Schedule 1 - Sponsorship Benefits: Detailed list of all sponsorship benefits, rights, and deliverables
2. Schedule 2 - Brand Guidelines: Specifications for usage of logos, trademarks, and brand elements
3. Schedule 3 - Payment Schedule: Detailed payment terms, installments, and payment milestones
4. Schedule 4 - Performance Metrics: KPIs and measurement criteria for sponsorship effectiveness
5. Schedule 5 - Approval Processes: Procedures for approving marketing materials and communications
6. Appendix A - Brand Assets: Copies of all relevant logos, marks, and brand elements
7. Appendix B - Territory Map: If geographical restrictions apply, detailed mapping of territories covered
8. Appendix C - Competitor List: List of competitors excluded from similar sponsorship arrangements if exclusivity applies
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