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1. Service Level Agreement (SLA): Specific performance standards and response times, recommended for larger campaigns or retainer arrangements

2. Third-Party Platforms: Terms regarding the use of third-party marketing platforms and tools, needed when specific platforms are integral to service delivery

3. Content Creation and Approval: Detailed process for content creation and approval, important for content-heavy marketing services

4. International Data Transfers: Provisions for cross-border data transfers, required when marketing activities involve multiple jurisdictions

5. Crisis Management: Procedures for handling PR crises or campaign issues, recommended for high-profile or sensitive marketing campaigns

6. Non-Compete: Restrictions on working with competitors, optional based on market sensitivity

7. White Labeling: Terms for white-label service provision, needed when agency works as a subcontractor

1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services, channels, and deliverables

2. Schedule 2 - Fee Structure: Detailed pricing, including rate cards and any variable costs

3. Schedule 3 - KPIs and Reporting Templates: Performance metrics, reporting formats, and measurement methodologies

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers or platforms

5. Appendix A - Data Processing Agreement: GDPR-compliant data processing terms and procedures

6. Appendix B - Campaign Brief Template: Standard template for campaign briefs and approvals

7. Appendix C - Brand Guidelines: Client's branding requirements and guidelines