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Event Sponsorship Agreement

Event Sponsorship Agreement Template for Malaysia

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a major telecommunications company sponsoring a three-day tech conference in Kuala Lumpur in March 2025, with exclusive naming rights and digital content creation rights worth RM 500,000."

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Document background
The Event Sponsorship Agreement serves as a crucial legal framework for establishing and managing sponsorship relationships in the Malaysian market. This document is essential when organizations seek to formalize sponsorship arrangements for events, ranging from cultural festivals to sporting competitions, corporate conferences, or entertainment shows. The agreement, governed by Malaysian law, particularly the Contracts Act 1950 and related legislation, details the rights and responsibilities of both the event organizer and sponsor, including financial terms, brand usage rights, event specifications, and marketing commitments. It provides necessary protections for intellectual property, outlines delivery expectations, and includes provisions for risk management and dispute resolution, making it an indispensable tool for protecting both parties' interests in sponsorship arrangements.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names, registration numbers, and registered addresses

2. Background: Brief context about the event and the purpose of the sponsorship arrangement

3. Definitions: Definitions of key terms used throughout the agreement

4. Sponsorship Rights: Detailed description of the sponsorship benefits, including branding rights, promotional opportunities, and exclusivity terms

5. Sponsorship Fees: Payment terms, amounts, and schedule of sponsorship fees

6. Event Details: Specifics about the event including date, venue, and nature of the event

7. Obligations of Event Organizer: Detailed responsibilities of the event organizer including delivery of sponsorship benefits

8. Obligations of Sponsor: Sponsor's commitments including payment terms and provision of materials

9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP

10. Term and Termination: Duration of the agreement and circumstances for termination

11. Force Majeure: Provisions for unforeseen circumstances affecting event execution

12. Confidentiality: Protection of confidential information shared between parties

13. Governing Law and Jurisdiction: Specification of Malaysian law as governing law and jurisdiction for disputes

14. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Insurance and Liability: Required when specific insurance coverage needs to be maintained by either party

2. Digital Rights: Include when the sponsorship involves significant online or social media components

3. Hospitality Benefits: When VIP treatment, tickets, or special access are part of the sponsorship package

4. Anti-Corruption Compliance: Required for high-value sponsorships or when dealing with public entities

5. Data Protection: Include when personal data collection and processing is involved in the event

6. Dispute Resolution: Optional detailed dispute resolution procedures including mediation steps

7. Sustainability Requirements: Include when environmental or social responsibility commitments are part of the sponsorship

8. Change of Control: Required when stability of either party's ownership is crucial to the sponsorship

Suggested Schedules

1. Schedule 1 - Sponsorship Benefits: Detailed listing of all sponsorship benefits, including specifications for brand placement

2. Schedule 2 - Payment Schedule: Detailed breakdown of payment installments and timing

3. Schedule 3 - Brand Guidelines: Sponsor's brand usage requirements and specifications

4. Schedule 4 - Event Schedule: Detailed timeline of the event and related activities

5. Schedule 5 - Marketing and Promotion Plan: Specific marketing commitments and promotional activities

6. Appendix A - Sponsor's Materials: List of materials to be provided by the sponsor

7. Appendix B - Insurance Requirements: Detailed insurance coverage requirements and specifications

8. Appendix C - Technical Requirements: Technical specifications for sponsor's branding implementation

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions






























Clauses






























Relevant Industries

Entertainment

Sports

Media and Broadcasting

Consumer Goods

Financial Services

Technology

Telecommunications

Food and Beverage

Automotive

Retail

Education

Healthcare

Professional Services

Relevant Teams

Legal

Marketing

Events

Corporate Communications

Business Development

Commercial

Finance

Brand Management

Sponsorship

Corporate Affairs

Relevant Roles

Marketing Director

Event Manager

Sponsorship Coordinator

Legal Counsel

Brand Manager

Corporate Communications Manager

Business Development Manager

Commercial Director

Partnership Manager

Chief Marketing Officer

Events Director

Sponsorship Rights Manager

Contract Administrator

Corporate Affairs Manager

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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