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Master Dealer Agreement
"I need a Master Dealer Agreement for my Malaysian technology company appointing an exclusive dealer to distribute our software products in East Malaysia, with specific requirements for technical support and customer service standards."
1. Parties: Identification of the principal/supplier and the dealer with full legal names and addresses
2. Background: Context of the agreement, brief description of the business relationship and purpose
3. Definitions and Interpretation: Definitions of key terms used throughout the agreement and interpretation rules
4. Appointment and Scope: Terms of dealer appointment, territory definition, and exclusivity status
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Dealer Obligations: Core responsibilities of the dealer including sales targets, service standards, and reporting requirements
7. Principal's Obligations: Responsibilities of the principal including product supply, support, and training
8. Product Orders and Delivery: Process for ordering, delivery terms, and lead times
9. Prices and Payment Terms: Pricing structure, payment conditions, and credit terms
10. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP
11. Confidentiality: Protection of confidential information and trade secrets
12. Compliance: Regulatory compliance requirements and ethical business practices
13. Warranties and Representations: Warranties regarding products and services
14. Liability and Indemnification: Limitation of liability and indemnification obligations
15. Termination: Grounds for termination and termination procedures
16. Post-Termination: Rights and obligations after agreement termination
17. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law
1. Marketing and Promotion: Specific requirements for marketing activities and cost sharing - include when dealer has significant marketing responsibilities
2. Training Requirements: Detailed training obligations and certification requirements - include for technical or complex products
3. After-Sales Service: Service and warranty handling procedures - include when dealer provides technical support or repairs
4. Insurance Requirements: Specific insurance coverage requirements - include for high-value products or high-risk activities
5. Non-Compete: Restrictions on competing activities - include when protecting market share is crucial
6. Data Protection: Specific data handling and privacy requirements - include when significant customer data is processed
7. Force Majeure: Provisions for unforeseen circumstances - include for long-term or high-value agreements
8. Environmental Compliance: Environmental standards and requirements - include for products with environmental impact
1. Schedule 1 - Products: List of authorized products and specifications
2. Schedule 2 - Territory: Detailed description of authorized sales territory
3. Schedule 3 - Pricing and Commission Structure: Detailed pricing terms, discount structures, and commission calculations
4. Schedule 4 - Performance Targets: Specific sales targets and performance metrics
5. Schedule 5 - Technical Requirements: Technical specifications and standards for facilities and equipment
6. Schedule 6 - Trademark Usage Guidelines: Specific rules for using principal's trademarks and branding
7. Schedule 7 - Reporting Templates: Standard forms for regular reporting requirements
8. Appendix A - Service Level Agreement: Detailed service standards and response times
Authors
Automotive
Consumer Electronics
Industrial Equipment
Medical Devices
Construction Equipment
Agricultural Machinery
Technology Products
Telecommunications Equipment
Home Appliances
Sporting Goods
Luxury Goods
Manufacturing
Retail
Wholesale Distribution
Legal
Commercial
Sales
Operations
Compliance
Business Development
Supply Chain
Distribution
Finance
Marketing
Chief Executive Officer
Commercial Director
Sales Director
Business Development Manager
Legal Counsel
Compliance Officer
Operations Director
Distribution Manager
Channel Manager
Contract Manager
Regional Sales Manager
Chief Operating Officer
Supply Chain Manager
Brand Manager
Territory Manager
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