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Master Dealer Agreement Template for Malaysia

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Key Requirements PROMPT example:

Master Dealer Agreement

"I need a Master Dealer Agreement for my Malaysian technology company appointing an exclusive dealer to distribute our software products in East Malaysia, with specific requirements for technical support and customer service standards."

Document background
The Master Dealer Agreement is a crucial commercial contract used when a company wishes to establish a formal distribution network in Malaysia through appointment of a master dealer. This agreement is particularly important in the Malaysian market where distribution relationships often require careful consideration of local business practices, regulatory requirements, and cultural nuances. The document covers essential elements including appointment terms, territorial rights, performance obligations, intellectual property rights, and compliance requirements. It's designed to comply with Malaysian legislation including the Contracts Act 1950, Competition Act 2010, and relevant sector-specific regulations. The agreement is typically used when a company needs a structured approach to market entry or expansion in Malaysia, requiring a comprehensive framework for managing dealer relationships, protecting intellectual property, and ensuring consistent brand representation.
Suggested Sections

1. Parties: Identification of the principal/supplier and the dealer with full legal names and addresses

2. Background: Context of the agreement, brief description of the business relationship and purpose

3. Definitions and Interpretation: Definitions of key terms used throughout the agreement and interpretation rules

4. Appointment and Scope: Terms of dealer appointment, territory definition, and exclusivity status

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Dealer Obligations: Core responsibilities of the dealer including sales targets, service standards, and reporting requirements

7. Principal's Obligations: Responsibilities of the principal including product supply, support, and training

8. Product Orders and Delivery: Process for ordering, delivery terms, and lead times

9. Prices and Payment Terms: Pricing structure, payment conditions, and credit terms

10. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP

11. Confidentiality: Protection of confidential information and trade secrets

12. Compliance: Regulatory compliance requirements and ethical business practices

13. Warranties and Representations: Warranties regarding products and services

14. Liability and Indemnification: Limitation of liability and indemnification obligations

15. Termination: Grounds for termination and termination procedures

16. Post-Termination: Rights and obligations after agreement termination

17. General Provisions: Standard boilerplate clauses including notices, assignment, and governing law

Optional Sections

1. Marketing and Promotion: Specific requirements for marketing activities and cost sharing - include when dealer has significant marketing responsibilities

2. Training Requirements: Detailed training obligations and certification requirements - include for technical or complex products

3. After-Sales Service: Service and warranty handling procedures - include when dealer provides technical support or repairs

4. Insurance Requirements: Specific insurance coverage requirements - include for high-value products or high-risk activities

5. Non-Compete: Restrictions on competing activities - include when protecting market share is crucial

6. Data Protection: Specific data handling and privacy requirements - include when significant customer data is processed

7. Force Majeure: Provisions for unforeseen circumstances - include for long-term or high-value agreements

8. Environmental Compliance: Environmental standards and requirements - include for products with environmental impact

Suggested Schedules

1. Schedule 1 - Products: List of authorized products and specifications

2. Schedule 2 - Territory: Detailed description of authorized sales territory

3. Schedule 3 - Pricing and Commission Structure: Detailed pricing terms, discount structures, and commission calculations

4. Schedule 4 - Performance Targets: Specific sales targets and performance metrics

5. Schedule 5 - Technical Requirements: Technical specifications and standards for facilities and equipment

6. Schedule 6 - Trademark Usage Guidelines: Specific rules for using principal's trademarks and branding

7. Schedule 7 - Reporting Templates: Standard forms for regular reporting requirements

8. Appendix A - Service Level Agreement: Detailed service standards and response times

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions

































Clauses








































Relevant Industries

Automotive

Consumer Electronics

Industrial Equipment

Medical Devices

Construction Equipment

Agricultural Machinery

Technology Products

Telecommunications Equipment

Home Appliances

Sporting Goods

Luxury Goods

Manufacturing

Retail

Wholesale Distribution

Relevant Teams

Legal

Commercial

Sales

Operations

Compliance

Business Development

Supply Chain

Distribution

Finance

Marketing

Relevant Roles

Chief Executive Officer

Commercial Director

Sales Director

Business Development Manager

Legal Counsel

Compliance Officer

Operations Director

Distribution Manager

Channel Manager

Contract Manager

Regional Sales Manager

Chief Operating Officer

Supply Chain Manager

Brand Manager

Territory Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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