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Venue Promoter Agreement Template for Malaysia

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Key Requirements PROMPT example:

Venue Promoter Agreement

"I need a Venue Promoter Agreement for my multi-purpose concert hall in Kuala Lumpur, with an exclusive arrangement for live music events and a 70-30 revenue split in favor of the venue, starting from March 2025."

Document background
The Venue Promoter Agreement serves as the foundational document for establishing and managing the business relationship between venue owners/operators and professional event promoters in Malaysia. This agreement is essential when a venue seeks to partner with a professional promoter to drive event bookings, manage promotional activities, and maximize venue utilization. The document addresses key aspects required under Malaysian law, including entertainment licensing requirements, public assembly regulations, and local business operation standards. It typically includes detailed provisions for revenue sharing, marketing responsibilities, operational procedures, and risk allocation, while ensuring compliance with Malaysian entertainment industry regulations and commercial law requirements. This agreement is particularly important in Malaysia's growing entertainment and events sector, where clear contractual frameworks are essential for successful venue-promoter partnerships.
Suggested Sections

1. Parties: Identification of the venue owner/operator and the promoter, including full legal names and registration details

2. Background: Context of the agreement, brief description of the venue and the promoter's business

3. Definitions: Definitions of key terms used throughout the agreement

4. Appointment and Term: Terms of the promoter's appointment, duration of agreement, and renewal provisions

5. Promoter's Rights and Obligations: Detailed responsibilities of the promoter including event booking, marketing, and promotion duties

6. Venue's Rights and Obligations: Responsibilities of the venue including facility maintenance, staff provision, and support services

7. Event Management: Procedures for event scheduling, coordination, and execution

8. Financial Terms: Revenue sharing arrangement, fee structure, and payment terms

9. Marketing and Promotion: Marketing requirements, branding guidelines, and promotional activities

10. Insurance and Liability: Insurance requirements and allocation of risks between parties

11. Termination: Grounds for termination, notice requirements, and consequences of termination

12. Confidentiality: Protection of confidential information and trade secrets

13. General Provisions: Standard contractual provisions including notices, amendments, and governing law

Optional Sections

1. Exclusivity: Terms of exclusive promotion rights, used when the promoter has sole rights to promote events at the venue

2. Staff and Personnel: Detailed staffing requirements and responsibilities, included when the promoter will manage venue staff

3. Technical Requirements: Specific technical and equipment requirements, included for venues with specialized technical needs

4. Food and Beverage: Terms related to F&B operations, included when F&B is part of the promotion arrangement

5. Intellectual Property: Detailed IP provisions, included when significant branding or creative content is involved

6. Force Majeure: Provisions for unforeseen circumstances, particularly relevant post-COVID

7. Dispute Resolution: Specific dispute resolution procedures, included for high-value or complex arrangements

Suggested Schedules

1. Venue Specifications: Detailed description of the venue, including capacity, facilities, and equipment

2. Fee Schedule: Detailed breakdown of fees, commission structures, and payment terms

3. Service Level Agreement: Performance metrics and service standards for both parties

4. Marketing Guidelines: Specific requirements for marketing materials and brand usage

5. Operating Procedures: Detailed procedures for event management and venue operations

6. Insurance Requirements: Specific insurance types and coverage levels required

7. Event Types and Categories: List of permitted and prohibited event types

8. Contact Details: Key personnel and emergency contacts for both parties

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions


































Clauses






























Relevant Industries

Entertainment

Events Management

Hospitality

Music and Live Performance

Sports and Recreation

Corporate Events

Conferences and Exhibitions

Cultural Events

Property Management

Relevant Teams

Legal

Operations

Events

Marketing

Business Development

Facilities Management

Commercial

Finance

Risk Management

Entertainment

Relevant Roles

Venue Manager

Events Director

Marketing Manager

Operations Director

Business Development Manager

Commercial Director

Legal Counsel

Contracts Manager

Entertainment Manager

Facilities Manager

Event Coordinator

Promotions Manager

General Manager

Chief Operating Officer

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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