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1. Parties: Identification of the manufacturer/supplier and reseller, including full legal names, registration details, and addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and their intention to enter into a reseller relationship
3. Definitions: Defined terms used throughout the agreement, including Products, Territory, Intellectual Property Rights, etc.
4. Appointment and Territory: Scope of reseller appointment, exclusivity/non-exclusivity, defined territory, and any territorial restrictions
5. Reseller Obligations: Core responsibilities including sales targets, marketing requirements, customer service standards, and reporting obligations
6. Supplier Obligations: Manufacturer's commitments regarding product supply, support, training, and marketing assistance
7. Ordering and Delivery: Process for placing orders, delivery terms, acceptance procedures, and related logistics
8. Prices and Payment: Pricing structure, payment terms, invoicing procedures, and any volume discounts
9. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP, along with restrictions and protection obligations
10. Confidentiality: Protection of confidential information exchanged between parties
11. Term and Termination: Duration of agreement, renewal provisions, and grounds for termination
12. Post-Termination: Obligations and rights of parties after agreement termination
13. General Provisions: Standard clauses including governing law, dispute resolution, force majeure, and entire agreement
1. Minimum Purchase Requirements: Include when supplier requires reseller to maintain minimum purchase levels
2. Marketing and Promotion: Detailed section when specific marketing requirements or cooperative advertising programs exist
3. Training Requirements: Include when technical products require specific training programs
4. Customer Data Protection: Detailed section when significant customer data sharing is involved, ensuring GDPR compliance
5. E-commerce Provisions: Include when reseller will sell products online
6. Product Warranties: Detailed warranty section when products have specific warranty requirements
7. Service Level Requirements: Include when specific customer service standards are required
8. Non-Compete Provisions: Include when restricting reseller from selling competing products
9. Insurance Requirements: Include when specific insurance coverage is required from reseller
1. Schedule 1 - Products: List of authorized products covered by the agreement
2. Schedule 2 - Territory: Detailed description of authorized sales territory
3. Schedule 3 - Prices and Discount Structure: Current price list and applicable discount schemes
4. Schedule 4 - Minimum Purchase Commitments: Detailed quarterly/annual purchase targets if applicable
5. Schedule 5 - Technical Requirements: Technical specifications and requirements for product sales and service
6. Schedule 6 - Trademark Usage Guidelines: Guidelines for using supplier's trademarks and branding
7. Schedule 7 - Service Level Requirements: Detailed service level standards and metrics
8. Appendix A - Approved Customer Service Procedures: Standard operating procedures for customer service
9. Appendix B - Reporting Templates: Standard forms for required periodic reporting
Technology and Software
Consumer Electronics
Industrial Equipment
Medical Devices
Automotive Parts
Telecommunications
Pharmaceuticals
Fashion and Luxury Goods
Construction Materials
Food and Beverage
Renewable Energy Equipment
Professional Services
Legal
Commercial
Sales
Business Development
Procurement
Compliance
Channel Management
Partner Relations
Operations
Finance
Commercial Director
Sales Director
Channel Manager
Business Development Manager
Legal Counsel
Contracts Manager
Chief Commercial Officer
Distribution Manager
Partner Relations Manager
Compliance Officer
Sales Operations Manager
Chief Executive Officer
Procurement Manager
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