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1. Parties: Identification of the licensor and licensee, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of the parties' businesses, and the purpose of the marketing license
3. Definitions: Definitions of key terms used throughout the agreement, including Licensed Materials, Territory, Marketing Rights, etc.
4. Grant of License: Scope of the marketing license, including territory, exclusivity/non-exclusivity, and specific permitted uses
5. License Fees and Payment Terms: Financial terms, including license fees, payment schedule, reporting requirements, and audit rights
6. Marketing Rights and Obligations: Specific marketing rights granted and obligations of the licensee in exercising these rights
7. Approval Process: Process for approval of marketing materials and campaigns by the licensor
8. Quality Control: Standards and requirements for maintaining quality in marketing activities
9. Intellectual Property Rights: Protection of IP rights, ownership of marketing materials, and created content
10. Data Protection and Privacy: GDPR compliance requirements and data handling obligations
11. Term and Termination: Duration of the agreement and circumstances for termination
12. Post-Termination Obligations: Obligations and rights of parties after agreement termination
13. Representations and Warranties: Standard warranties regarding authority, IP ownership, and marketing compliance
14. Liability and Indemnification: Limitations of liability and indemnification obligations
15. Governing Law and Jurisdiction: Dutch law as governing law and jurisdiction for disputes
16. General Provisions: Standard boilerplate clauses including notices, assignment, and severability
1. Minimum Performance Requirements: Include when specific marketing performance metrics or targets are required
2. Sublicensing Rights: Include when licensee is permitted to sublicense marketing rights to third parties
3. Marketing Budget Commitments: Include when minimum marketing spend requirements are needed
4. Territory-Specific Requirements: Include when marketing activities span multiple jurisdictions with specific requirements
5. Social Media Provisions: Include when social media marketing is a significant component
6. Influencer Marketing Terms: Include when influencer marketing is part of the permitted activities
7. Joint Promotional Activities: Include when parties will conduct joint marketing campaigns
8. Agency Appointment: Include when licensee can appoint marketing agencies
9. Crisis Management: Include when specific procedures for marketing-related crisis management are needed
1. Schedule 1 - Licensed Materials: Detailed list of marketing materials, brands, and content covered by the license
2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and marketing style guide
3. Schedule 3 - Fee Schedule: Detailed breakdown of license fees, royalties, and payment terms
4. Schedule 4 - Approval Process: Detailed procedures and timelines for marketing approval process
5. Schedule 5 - Territory Definition: Specific definition of geographic territories and any territory-specific requirements
6. Schedule 6 - Marketing Channels: List of approved marketing channels and any channel-specific requirements
7. Appendix A - Standard Marketing Templates: Templates for common marketing materials and disclaimers
8. Appendix B - Compliance Checklist: Checklist for ensuring marketing compliance with Dutch advertising laws
9. Appendix C - Data Processing Agreement: GDPR-compliant data processing terms if personal data processing is involved
Retail
Consumer Goods
Media and Entertainment
Fashion and Luxury
Technology
Sports and Recreation
Food and Beverage
Telecommunications
Financial Services
Automotive
Healthcare and Pharmaceuticals
Education
Legal
Marketing
Brand Management
Commercial
Business Development
Compliance
Intellectual Property
Corporate Communications
Digital Marketing
Partnerships
Operations
Marketing Director
Brand Manager
Legal Counsel
Licensing Manager
Commercial Director
Business Development Manager
Marketing Compliance Officer
Intellectual Property Manager
Chief Marketing Officer
Head of Partnerships
Marketing Operations Manager
Contract Manager
Brand Licensing Director
Marketing Rights Manager
General Counsel
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