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1. Parties: Identification of the social media agency and the client, including registered addresses and company details
2. Background: Context of the agreement and brief description of parties' business relationship
3. Definitions: Key terms used throughout the agreement, including social media platforms, deliverables, and technical terminology
4. Services: Detailed description of social media services to be provided, including platform management, content creation, and campaign execution
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Fees and Payment: Pricing structure, payment terms, expenses, and invoicing procedures
7. Client Obligations: Client's responsibilities, including providing necessary information, approvals, and access to accounts
8. Agency Obligations: Agency's commitments, including service levels, reporting, and performance standards
9. Intellectual Property Rights: Ownership and licensing of content, creative materials, and campaign assets
10. Data Protection and Privacy: GDPR compliance, data handling procedures, and privacy protection measures
11. Confidentiality: Protection of confidential information and trade secrets
12. Liability and Indemnification: Limitation of liability, warranties, and indemnification provisions
13. General Provisions: Standard clauses including governing law, dispute resolution, and entire agreement
1. Performance Metrics: Specific KPIs and performance targets, recommended when the client requires measurable outcomes
2. Crisis Management: Procedures for handling social media crises and reputation management, important for high-profile clients
3. Influencer Management: Terms for managing influencer relationships and campaigns, needed when influencer marketing is part of services
4. Content Approval Process: Detailed content review and approval procedures, useful for clients requiring strict oversight
5. International Operations: Specific provisions for multi-jurisdiction social media management, needed for international campaigns
6. Competitive Restrictions: Non-compete and exclusivity provisions, relevant when working with competing brands
7. Subcontractor Terms: Rules for engaging third-party contractors, needed when agency uses freelancers or specialists
1. Schedule A - Service Specifications: Detailed breakdown of social media services, platforms covered, and specific deliverables
2. Schedule B - Fee Structure: Detailed pricing, including rate cards, project fees, and additional costs
3. Schedule C - Service Level Agreement: Performance standards, response times, and quality metrics
4. Schedule D - Approved Platforms: List of social media platforms covered under the agreement and specific requirements for each
5. Schedule E - Brand Guidelines: Client's branding requirements and style guide for social media content
6. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms and procedures
7. Appendix 2 - Emergency Contact Protocol: Contact details and procedures for urgent situations or crisis management
8. Appendix 3 - Content Calendar Template: Standard format for content planning and scheduling
Retail
E-commerce
Technology
Professional Services
Healthcare
Financial Services
Entertainment
Hospitality
Education
Non-Profit
Fashion
Food and Beverage
Real Estate
Automotive
Travel and Tourism
Marketing
Digital Communications
Legal
Procurement
Business Development
Operations
Compliance
Brand Management
Content Strategy
Social Media
Customer Relations
Finance
Risk Management
Marketing Director
Social Media Manager
Digital Marketing Manager
Communications Director
Brand Manager
Content Strategy Director
Business Development Manager
Legal Counsel
Procurement Manager
Operations Director
Account Manager
Chief Marketing Officer
Digital Communications Manager
Compliance Officer
Contract Manager
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