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1. Parties: Identification of the sponsor and sponsee, including full legal names and registered addresses
2. Background: Context of the sponsorship arrangement and brief description of both parties' business/activities
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of the sponsorship rights granted to the sponsor
5. Sponsorship Fee and Payment Terms: Financial terms, payment schedule, and any performance-related bonuses
6. Brand Usage and Intellectual Property: Terms governing the use of sponsor's logos, trademarks, and other intellectual property
7. Obligations of the Sponsee: Detailed responsibilities and commitments of the sponsored party
8. Obligations of the Sponsor: Detailed responsibilities and commitments of the sponsor beyond financial payment
9. Term and Termination: Duration of the agreement and conditions for termination
10. Exclusivity: Terms regarding category exclusivity and restrictions on competing sponsorships
11. Representations and Warranties: Standard warranties from both parties
12. Liability and Indemnification: Allocation of risks and responsibilities for damages
13. Confidentiality: Protection of confidential information shared during the sponsorship
14. Force Majeure: Provisions for unforeseen circumstances preventing performance
15. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Moral Clause: Right to terminate if either party engages in conduct that could damage reputation - particularly relevant for high-profile sponsorships
2. Social Media Rights: Specific provisions for social media usage and digital content - needed for digital-heavy sponsorships
3. Hospitality Benefits: Details of VIP access, tickets, or hospitality packages - relevant for event or venue sponsorships
4. Performance Metrics: Specific KPIs and measurement criteria - needed when sponsorship fees are linked to performance
5. Anti-Doping Compliance: Specific provisions for sports sponsorships regarding compliance with anti-doping regulations
6. Broadcasting Rights: Specific provisions regarding TV, streaming, or broadcasting rights - needed for media-heavy sponsorships
7. Insurance Requirements: Detailed insurance obligations - particularly relevant for event sponsorships or high-risk activities
8. Sustainability Commitments: Environmental and social responsibility requirements - relevant for sponsors with strong ESG focus
1. Schedule 1 - Brand Guidelines: Detailed specifications for logo usage, brand colors, positioning, and size requirements
2. Schedule 2 - Sponsorship Benefits: Detailed list of all sponsorship benefits, including specifications for visibility, access, and usage rights
3. Schedule 3 - Payment Schedule: Detailed payment terms, installments, and any performance-related payment conditions
4. Schedule 4 - Approval Procedures: Process and timeframes for approving sponsor-related content and materials
5. Schedule 5 - Reporting Requirements: Format and frequency of performance reports and documentation requirements
6. Appendix A - Sponsor's Marks: Visual representation of all sponsor logos and marks covered by the agreement
7. Appendix B - Activation Plan: Detailed marketing and activation plan for the sponsorship
8. Appendix C - Compliance Requirements: Specific industry or regulatory compliance requirements applicable to the sponsorship
Sports & Entertainment
Media & Broadcasting
Arts & Culture
Education
Professional Services
Technology
Financial Services
Consumer Goods
Retail
Healthcare
Automotive
Energy
Telecommunications
Food & Beverage
Fashion & Luxury Goods
Legal
Marketing
Finance
Commercial
Compliance
Brand Management
Business Development
Events
Partnerships
Corporate Communications
Marketing Director
Legal Counsel
Brand Manager
Sponsorship Manager
Commercial Director
Business Development Manager
Events Manager
Partnership Manager
Rights Manager
Compliance Officer
Finance Director
Marketing Communications Manager
Sports Marketing Manager
Cultural Partnerships Director
Chief Marketing Officer
General Counsel
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