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1. Parties: Identification of the Licensor and Licensee with full legal names and registered addresses
2. Background: Context of the agreement, confirmation of trademark ownership/right to license, and general intent of the parties
3. Definitions: Definitions of key terms used throughout the agreement, including specific description of the licensed trademark(s)
4. Grant of License: Scope of the license, territory, and field of use permissions
5. Term and Termination: Duration of the license, renewal terms, and circumstances for termination
6. Quality Control: Standards for trademark usage, approval processes, and quality maintenance requirements
7. Payment Terms: License fees, royalties, payment schedules, and reporting requirements
8. Obligations of the Parties: Specific duties of both licensor and licensee in relation to the trademark usage
9. Protection of the Trade Mark: Maintenance of registrations, dealing with infringement, and cooperation requirements
10. Representations and Warranties: Standard warranties about trademark ownership, right to license, and non-infringement
11. Indemnification: Mutual or unilateral indemnities for trademark-related claims and breaches
12. Confidentiality: Protection of confidential information exchanged during the relationship
13. Governing Law and Jurisdiction: Choice of Dutch law and jurisdiction for dispute resolution
14. General Provisions: Standard boilerplate clauses including notices, amendment process, and severability
1. Sublicensing Rights: Include when licensee is permitted to grant sublicenses to third parties
2. Exclusivity Provisions: Include when license is exclusive in certain territories or fields of use
3. Minimum Performance Requirements: Include when license includes sales targets or minimum royalty requirements
4. Marketing and Promotion: Include when specific marketing obligations or restrictions apply
5. Technology Transfer: Include when technical knowledge or support is provided with the trademark license
6. Corporate Social Responsibility: Include when specific ethical or sustainability requirements apply to trademark usage
7. Anti-Corruption Compliance: Include for international licenses or when required by corporate policies
8. Data Protection: Include when personal data processing is involved in trademark usage or reporting
1. Schedule 1 - Licensed Trademarks: Detailed list of all licensed trademarks including registration numbers and jurisdictions
2. Schedule 2 - Licensed Products/Services: Specific products or services covered by the license
3. Schedule 3 - Brand Guidelines: Detailed specifications for trademark usage, including format, colors, and placement
4. Schedule 4 - Quality Control Procedures: Detailed quality control processes and standards
5. Schedule 5 - Royalty Calculations: Detailed methodology for calculating royalties and examples
6. Schedule 6 - Approved Sublicensees: List of pre-approved sublicensees (if applicable)
7. Schedule 7 - Territory Restrictions: Detailed description of territorial scope and any restrictions
8. Schedule 8 - Reporting Templates: Standard forms for regular reporting requirements
Retail
Consumer Goods
Fashion and Luxury
Food and Beverage
Technology
Manufacturing
Entertainment
Sports
Pharmaceuticals
Franchising
Media and Publishing
Automotive
Electronics
Software and IT
Telecommunications
Legal
Intellectual Property
Commercial
Business Development
Marketing
Brand Management
Licensing
Corporate Affairs
Finance
Compliance
Legal Counsel
Intellectual Property Manager
Brand Manager
Commercial Director
Licensing Manager
Business Development Manager
Chief Legal Officer
Trademark Attorney
Contract Manager
Chief Commercial Officer
Head of Intellectual Property
Franchise Manager
Marketing Director
Chief Executive Officer
General Counsel
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