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Brand Photography Contract Template for New Zealand

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Key Requirements PROMPT example:

Brand Photography Contract

"I need a Brand Photography Contract for a one-day product photoshoot in March 2025, including full commercial usage rights for e-commerce and social media, with the photographer providing 50 final edited images."

Document background
The Brand Photography Contract serves as a crucial legal instrument for professional photographers and businesses operating in New Zealand who require high-quality visual content for their brand communications. This document is essential when engaging professional photography services for brand assets, marketing materials, or commercial use. It adheres to New Zealand legal requirements, particularly the Copyright Act 1994, Consumer Guarantees Act 1993, and Fair Trading Act 1986. The contract comprehensively covers project scope, creative direction, delivery specifications, usage rights, payment terms, and intellectual property considerations, providing clear guidelines and protections for both the photographer and the client. It's particularly relevant for businesses investing in professional brand imagery and photographers offering commercial services.
Suggested Sections

1. Parties: Identifies the photographer and the client, including full legal names, business details, and contact information

2. Background: Outlines the context of the agreement, stating the client's need for brand photography services and the photographer's qualification to provide them

3. Definitions: Defines key terms used throughout the contract, including technical photography terms and project-specific terminology

4. Scope of Services: Details the specific photography services to be provided, including number of shots, style, themes, and deliverable formats

5. Project Timeline: Specifies shoot dates, delivery deadlines, and review periods

6. Payment Terms: Outlines fees, payment schedule, deposit requirements, and additional costs

7. Copyright and Usage Rights: Specifies ownership of images and grants specific usage rights to the client

8. Delivery and Acceptance: Details the process for delivering final images and client acceptance criteria

9. Photographer's Obligations: Lists the photographer's responsibilities including quality standards and professional conduct

10. Client's Obligations: Specifies client responsibilities including provision of access, materials, and timely feedback

11. Confidentiality: Addresses the handling of confidential information during the project

12. Termination: Outlines conditions and process for ending the agreement

13. General Provisions: Contains standard legal clauses including governing law, dispute resolution, and entire agreement

Optional Sections

1. Model Releases: Required when photographs will include people, detailing model release requirements and responsibilities

2. Location Permits: Needed when shooting requires specific location access or permits

3. Equipment and Props: Relevant when specific equipment or props are required and responsibility for provision needs to be assigned

4. Travel and Accommodation: Required for projects involving travel, detailing travel arrangements and cost responsibilities

5. Post-Production Services: Needed when extensive editing or retouching services are part of the agreement

6. Social Media Usage: Important when images will be used specifically for social media platforms

7. Rush Delivery Options: Included when expedited delivery options need to be specified

8. Subcontracting Rights: Required when the photographer may need to engage other professionals

Suggested Schedules

1. Schedule 1: Shot List: Detailed list of required photographs, including specific poses, products, or scenes

2. Schedule 2: Price List: Breakdown of costs including base fee, additional shots, usage rights, and other charges

3. Schedule 3: Project Timeline: Detailed timeline including pre-production, shoot days, editing, and delivery milestones

4. Schedule 4: Technical Specifications: Detailed requirements for image format, resolution, color profiles, and delivery methods

5. Appendix A: Style Guide: Client's brand guidelines and visual requirements for the photography

6. Appendix B: Model Release Form: Standard model release form template to be used for the project

7. Appendix C: Location Release Form: Standard location release form template for property owners' permissions

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈ˰æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






































Clauses
































Relevant Industries

Advertising and Marketing

Professional Photography

Creative Services

Retail

Fashion and Apparel

Food and Beverage

Technology

Consumer Goods

Hospitality

Real Estate

E-commerce

Professional Services

Entertainment

Relevant Teams

Marketing

Creative

Legal

Procurement

Communications

Digital

Brand

Content

Social Media

Production

Relevant Roles

Marketing Manager

Brand Manager

Creative Director

Professional Photographer

Art Director

Content Manager

Digital Marketing Manager

Communications Manager

Procurement Manager

Legal Counsel

Brand Strategist

E-commerce Manager

Social Media Manager

Production Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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