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Reseller Partnership Agreement for New Zealand

Reseller Partnership Agreement Template for New Zealand

A comprehensive legal agreement governed by New Zealand law that establishes and regulates the commercial relationship between a supplier and a reseller. The document outlines the terms and conditions under which the reseller is authorized to market, sell, and distribute the supplier's products or services, including territorial rights, pricing structures, performance obligations, and compliance requirements. It incorporates key provisions to ensure alignment with New Zealand's Fair Trading Act, Commerce Act, and other relevant legislation while protecting both parties' interests and establishing clear operational guidelines.

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Reseller Partnership Agreement

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What is a Reseller Partnership Agreement?

The Reseller Partnership Agreement is essential for businesses looking to expand their distribution network through authorized resellers in New Zealand. This document is typically used when a supplier wishes to appoint another business to sell their products or services while maintaining control over how their offerings are presented and sold in the market. The agreement needs to comply with New Zealand commercial law, including the Fair Trading Act 1986 and Commerce Act 1986, while establishing clear guidelines for pricing, territory rights, marketing standards, and performance expectations. It's particularly important for businesses entering new markets or expanding their distribution channels, as it provides legal protection and operational clarity for both parties while ensuring compliance with local regulations and industry standards.

What sections should be included in a Reseller Partnership Agreement?

1. Parties: Identifies and provides full legal details of the supplier and reseller

2. Background: Sets out the context of the agreement, including the supplier's business, products, and desire to appoint resellers

3. Definitions: Defines key terms used throughout the agreement

4. Appointment and Territory: Specifies the nature of appointment (exclusive/non-exclusive) and defined territory for the reseller

5. Term and Renewal: Specifies the initial term of the agreement and any renewal provisions

6. Reseller Obligations: Details the reseller's key responsibilities, including sales targets, marketing, and customer service

7. Supplier Obligations: Outlines the supplier's commitments regarding product supply, support, and training

8. Ordering and Delivery: Specifies the process for placing orders and product delivery terms

9. Prices and Payment: Details pricing structure, payment terms, and invoicing procedures

10. Intellectual Property: Covers trademark usage, licensing terms, and IP protection

11. Confidentiality: Defines confidential information and obligations regarding its protection

12. Warranties and Liability: Specifies product warranties and limitations of liability

13. Termination: Details circumstances and procedures for agreement termination

14. Post-Termination: Specifies obligations and rights after agreement termination

15. General Provisions: Includes standard boilerplate clauses like notices, assignment, and governing law

What sections are optional to include in a Reseller Partnership Agreement?

1. Minimum Purchase Requirements: Used when the supplier wants to enforce minimum order quantities or values

2. Marketing and Promotion: Detailed section when specific marketing requirements or co-branding arrangements are needed

3. Training Requirements: Include when product complexity requires formal training programs

4. Service Level Requirements: Used when specific customer service standards need to be maintained

5. Stock Requirements: Include when reseller must maintain minimum stock levels

6. Insurance Requirements: Detailed insurance obligations when high-value products or specific risks are involved

7. Data Protection: Extended privacy and data handling requirements when significant customer data is processed

8. Non-Competition: Restrictions on dealing with competing products when exclusivity is important

9. Audit Rights: Include when supplier needs rights to audit reseller's compliance with agreement terms

What schedules should be included in a Reseller Partnership Agreement?

1. Product List: Detailed list of products covered by the agreement with specifications

2. Price List: Current pricing structure and reseller discounts

3. Territory Definition: Detailed description or map of authorized sales territory

4. Service Level Requirements: Specific metrics and standards for customer service

5. Marketing Guidelines: Detailed requirements for brand usage and marketing materials

6. Technical Support Requirements: Specifications for required technical support capabilities

7. Reporting Templates: Standard forms for required periodic reporting

8. Training Requirements: Detailed training program requirements and certifications

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

New Zealand

Cost

Free to use
Relevant legal definitions














































Clauses





































Relevant Industries

Technology and Software

Consumer Goods

Manufacturing

Electronics

Automotive

Healthcare Products

Industrial Equipment

Telecommunications

Food and Beverage

Fashion and Apparel

Construction Materials

Agricultural Products

Relevant Teams

Legal

Sales

Commercial

Business Development

Operations

Distribution

Partner Relations

Procurement

Compliance

Finance

Relevant Roles

Chief Executive Officer

Commercial Director

Sales Director

Channel Manager

Business Development Manager

Legal Counsel

Contracts Manager

Operations Manager

Distribution Manager

Partner Relations Manager

Chief Commercial Officer

Sales Operations Manager

Regional Sales Manager

Channel Sales Director

Procurement Manager

Industries







Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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