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The Non-Exclusive Sales Representative Agreement is a crucial document for businesses operating in Pakistan who wish to expand their sales reach while maintaining flexibility in their distribution strategy. This agreement is particularly valuable when companies want to test new markets or maintain multiple sales channels without committing to exclusive arrangements. The document, governed by Pakistani law including the Contract Act 1872 and relevant commercial regulations, comprehensively outlines the relationship between the principal company and the sales representative. It covers essential aspects such as territory definitions, commission structures, performance expectations, and reporting requirements while explicitly preserving both parties' rights to engage in other business relationships. This type of agreement is commonly used in both domestic Pakistani markets and for international companies entering the Pakistani market through local representatives.

1. Parties: Identification of the principal company and the sales representative, including full legal names, addresses, and registration details

2. Background: Context of the agreement, including brief description of the principal's business and the purpose of appointing a sales representative

3. Definitions: Key terms used throughout the agreement, including 'Territory', 'Products', 'Customers', 'Commission', etc.

4. Appointment and Scope: Clear statement of non-exclusive appointment, territory designation, and scope of authority

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party

6. Rights and Obligations of the Representative: Detailed responsibilities, performance standards, reporting requirements, and conduct expectations

7. Rights and Obligations of the Principal: Support to be provided, training, marketing materials, and other commitments

8. Commission Structure: Detailed explanation of commission rates, calculation methods, and payment terms

9. Non-Exclusivity Provisions: Explicit terms regarding the non-exclusive nature and any related restrictions or requirements

10. Confidentiality: Protection of confidential information and trade secrets

11. Intellectual Property: Usage rights and restrictions regarding the principal's trademarks and other IP

12. Governing Law and Jurisdiction: Specification of Pakistani law as governing law and jurisdiction for disputes

13. General Provisions: Standard clauses including entire agreement, amendments, notices, and severability