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Digital Marketing Contract Agreement
"I need a Digital Marketing Contract Agreement for my e-commerce startup to engage a marketing agency in Singapore for a 12-month campaign starting January 2025, with specific focus on social media management and performance-based pricing."
1. Parties: Identifies and defines the contracting parties - typically the digital marketing service provider and the client
2. Background: Contextual information explaining the purpose of the agreement and the parties' intentions
3. Definitions: Key terms used throughout the agreement and their specific meanings
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and related terms
7. Intellectual Property Rights: Ownership and usage rights of content, materials, and deliverables
8. Data Protection and Privacy: Compliance with PDPA and data handling requirements
9. Confidentiality: Protection of confidential information shared between parties
10. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Service Level Agreement: Specific performance metrics and standards - recommended for larger contracts with specific deliverable requirements
2. Third-Party Services: Terms relating to use of third-party platforms or tools - applicable when external services or platforms are integral to service delivery
3. International Data Transfer: Provisions for cross-border data transfers - necessary when services involve multiple jurisdictions
4. Change Control: Process for managing changes to scope or services - recommended for longer-term or complex projects
1. Schedule 1: Service Specifications: Detailed breakdown of specific digital marketing services
2. Schedule 2: Fee Schedule: Detailed pricing structure and payment terms
3. Schedule 3: KPIs and Reporting: Performance metrics and reporting requirements
4. Schedule 4: Data Processing Agreement: Detailed terms for handling personal data under PDPA
5. Appendix A: Campaign Guidelines: Specific requirements for marketing campaigns
6. Appendix B: Brand Guidelines: Client's branding requirements and specifications
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