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Event Sponsorship Agreement

Event Sponsorship Agreement Template for Singapore

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a major tech conference in Singapore scheduled for March 2025, where we have multiple tiered sponsors contributing between $50,000 to $250,000 each, with specific requirements around digital branding and social media exposure."

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What is a Event Sponsorship Agreement?

The Event Sponsorship Agreement serves as a crucial legal framework for establishing sponsorship relationships in Singapore's dynamic events industry. This document is essential when organizations seek to formalize sponsorship arrangements for events ranging from corporate conferences to public festivals. It encompasses key elements such as sponsorship rights, branding usage, payment structures, and compliance with Singapore's regulatory requirements. The agreement helps prevent disputes by clearly defining expectations, deliverables, and the scope of the sponsorship relationship, while ensuring alignment with Singapore's legal framework, including intellectual property laws and advertising standards.

What sections should be included in a Event Sponsorship Agreement?

1. Parties: Identifies and defines the contracting parties (event organizer and sponsor)

2. Background: Context of the sponsorship arrangement and brief description of the event

3. Definitions: Key terms used throughout the agreement including Event, Sponsorship Fee, Sponsorship Rights, etc.

4. Sponsorship Rights and Benefits: Detailed outline of the rights granted to the sponsor and benefits to be provided

5. Payment Terms: Sponsorship amount, payment schedule, and method of payment

6. Term and Termination: Duration of the agreement and circumstances for early termination

7. Intellectual Property Rights: Usage rights for logos, branding, and other intellectual property

8. Representations and Warranties: Standard promises and assurances made by both parties

9. Confidentiality: Protection of confidential information shared during the sponsorship

10. General Provisions: Standard boilerplate clauses including notices, entire agreement, and governing law

What sections are optional to include in a Event Sponsorship Agreement?

1. Exclusivity Provisions: Used when sponsor requires category exclusivity or protection from competing sponsors

2. Force Majeure: Provisions for handling unforeseen circumstances affecting the event

3. Insurance Requirements: Specific insurance coverage requirements for high-risk events

4. Compliance with Laws: Specific regulatory compliance requirements for regulated industries or activities

5. Data Protection: Specific provisions for handling personal data in accordance with PDPA

What schedules should be included in a Event Sponsorship Agreement?

1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship entitlements and deliverables

2. Schedule 2: Brand Guidelines: Sponsor's logo usage requirements and brand guidelines

3. Schedule 3: Payment Schedule: Detailed breakdown of payment installments and timing

4. Schedule 4: Event Details: Specific information about the event including date, venue, and format

5. Schedule 5: Key Performance Indicators: Metrics for measuring the success of the sponsorship arrangement

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions

























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Industries

Civil Law Act (Cap. 43): Primary legislation governing contract formation, validity, and enforcement in Singapore

Contracts (Rights of Third Parties) Act: Governs the rights of third parties to enforce terms of a contract they are not directly party to

Trade Marks Act: Protects sponsors' trademarks and logos used in event branding and marketing materials

Copyright Act: Protects original works including marketing materials, event content, and intellectual property

Patents Act: Protects any patented technologies or innovations that may be used or displayed at the event

Registered Designs Act: Protects the visual design of products that may be featured in the event

Consumer Protection (Fair Trading) Act: Ensures fair trading practices and consumer protection for consumer-facing event activities

Personal Data Protection Act 2012: Regulates the collection, use, and disclosure of personal data of event attendees and participants

Public Entertainments Act: Regulates public entertainment events and requires necessary permits and licenses

Public Order Act: Governs public gatherings and events to maintain public order and security

Singapore Code of Advertising Practice: Guidelines for ethical advertising and promotional materials related to the event

Competition Act: Regulates anti-competitive practices, particularly relevant for exclusive sponsorship arrangements

Goods and Services Tax Act: Governs taxation of goods and services, including sponsorship payments and benefits

Income Tax Act: Regulates taxation of income, including sponsorship revenues and related financial transactions

Broadcasting Act: Regulates broadcasting activities if the event includes broadcast elements

Gambling Control Act: Regulates gambling activities if the event includes any gaming or lucky draw elements

Food Regulations: Governs food safety and handling if the event includes food and beverage services

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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