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1. Parties: Identification and details of contracting parties
2. Background: Context and purpose of the marketing agreement
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of agreement and termination conditions
6. Payment Terms: Fees, payment schedule, and related terms
7. Intellectual Property Rights: Ownership and usage rights of marketing materials
8. Confidentiality: Protection and handling of confidential information
9. Compliance with Laws: Obligations to comply with relevant marketing and advertising laws
10. General Provisions: Standard boilerplate clauses including governing law, notices, and assignment
1. Performance Metrics: KPIs and success metrics for marketing campaigns
2. Territory Restrictions: Geographic limitations of marketing activities
3. Exclusivity: Terms regarding exclusive marketing rights
4. Data Protection: Specific provisions for handling personal data in marketing activities
5. Social Media Guidelines: Specific requirements for social media marketing
1. Schedule 1: Service Description: Detailed scope of marketing services and deliverables
2. Schedule 2: Fee Schedule: Detailed breakdown of fees and payment terms
3. Schedule 3: Brand Guidelines: Client's branding requirements and standards
4. Schedule 4: KPI Metrics: Detailed performance indicators and measurement criteria
5. Schedule 5: Compliance Requirements: Specific regulatory requirements and compliance standards
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