Marketing Consent Form

Marketing Consent Form Template for Singapore

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Key Requirements PROMPT example:

"I need a Marketing Consent Form for my Singapore-based e-commerce business that specifically covers email and SMS marketing, with particular attention to data sharing with our logistics partners in Malaysia and Indonesia."

Document background

The Marketing Consent Form is essential for businesses operating in Singapore that wish to engage in direct marketing activities while complying with the Personal Data Protection Act 2012. This document is required whenever an organization plans to collect and use personal data for marketing purposes, including email campaigns, SMS marketing, telemarketing, or targeted advertising. It must clearly specify the scope of consent, data usage purposes, and provide mechanisms for consent withdrawal. The form serves as evidence of compliance with Singapore's data protection regulations and helps organizations maintain transparent relationships with their customers.

Suggested Sections

1. Introduction: Overview of the consent form and its purpose

2. Personal Information Collection: Details of what personal information will be collected from the individual

3. Purpose of Collection: Clear explanation of how the collected personal data will be used for marketing purposes

4. Marketing Channels: Specification of all marketing communication channels (email, SMS, phone calls, postal mail, etc.)

5. Consent Declaration: Explicit consent statement and options for selecting specific marketing channels

6. Duration of Consent: Information about how long the consent will remain valid

7. Withdrawal Rights: Information about the right to withdraw consent and the process to do so

8. Contact Information: Organization's contact details for privacy-related queries and consent withdrawal

Optional Sections

1. International Data Transfers: Information about potential transfer of personal data outside Singapore

2. Third Party Sharing: Details about sharing of personal data with third party marketing partners

3. Industry-Specific Disclosures: Additional disclosures required by specific industry regulations

4. Digital Marketing Tracking: Information about use of cookies, pixels, and other tracking technologies

Suggested Schedules

1. Schedule 1: Privacy Policy: Complete privacy policy referenced in the main consent form

2. Schedule 2: Marketing Communications Examples: Examples of the types of marketing communications that may be sent

3. Schedule 3: Data Protection Contact Details: Comprehensive contact information for data protection queries and rights exercise

4. Schedule 4: List of Marketing Partners: If applicable, list of third-party marketing partners who may receive the data

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok��˰� | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co

Relevant legal definitions

Clauses

Relevant Industries

Retail
Financial Services
E-commerce
Healthcare
Education

Relevant Teams

Marketing
Legal
Customer Service
Compliance
Data Protection

Relevant Roles

Marketing Manager
Data Protection Officer
Customer Relations Manager
Compliance Officer
Digital Marketing Specialist

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Let's create your Marketing Consent Form

Authors

Alex Denne

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