The Marketing Retainer Agreement is essential for businesses seeking consistent marketing support in Singapore's dynamic market. This document establishes a formal relationship between marketing service providers and their clients, detailing monthly retainer fees, service scope, and deliverables. It ensures compliance with Singapore's legal framework, including the Personal Data Protection Act and advertising regulations, while protecting both parties' interests through clear terms and conditions. The agreement is particularly relevant for businesses requiring regular marketing support rather than project-based engagements.
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Key Requirements PROMPT example:
Marketing Retainer Agreement
"I need a Marketing Retainer Agreement for my Singapore-based tech startup to engage a digital marketing agency for a 12-month period starting January 2025, with a focus on social media management and content creation, including clear KPI requirements and monthly reporting obligations."
1. Parties: Identification and details of the service provider and client
2. Background: Context of the agreement and relationship between parties
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Renewal: Duration of the agreement and renewal terms
6. Fees and Payment Terms: Retainer fee structure, payment schedule, and billing procedures
7. Obligations of the Parties: Responsibilities of both service provider and client
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Confidentiality: Protection of confidential information
10. Termination: Conditions for ending the agreement
1. Performance Metrics: Specific KPIs and measurement criteria for marketing services
2. Data Protection: PDPA compliance measures and data handling procedures
3. Non-Competition: Restrictions on working with competitors and exclusivity terms
4. Force Majeure: Provisions for unforeseen circumstances affecting service delivery
5. Insurance: Required insurance coverage for marketing activities
1. Schedule of Services: Detailed breakdown of marketing services and deliverables
2. Fee Schedule: Detailed pricing structure and payment terms
3. Service Level Agreement: Performance standards and response times
4. Brand Guidelines: Client's branding requirements and specifications
5. Approval Process: Workflow for content approval and campaign implementation
6. Key Personnel: List of key team members and their roles
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