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Online Advertising Contract

Online Advertising Contract Template for Singapore

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Key Requirements PROMPT example:

Online Advertising Contract

"Need an Online Advertising Contract for my e-commerce startup to engage with a social media platform for targeted advertising campaigns starting March 2025, with specific focus on data privacy compliance and performance-based payment terms."

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What is a Online Advertising Contract?

The Online Advertising Contract is essential for businesses engaging in digital advertising in Singapore. It provides a comprehensive framework for managing online advertising relationships, including ad placement, performance measurement, and compliance with Singapore's digital advertising regulations. This contract type is particularly relevant given Singapore's growing digital economy and strict regulatory environment, especially regarding data protection and online content. It incorporates necessary provisions for PDPA compliance, electronic transaction requirements, and advertising standards while protecting both advertisers' and publishers' interests.

What sections should be included in a Online Advertising Contract?

1. Parties: Identifies the contracting parties (advertiser and publisher)

2. Background: Context of the agreement and business relationship

3. Definitions: Key terms used throughout the agreement including advertising-specific terminology

4. Scope of Services: Details of advertising services to be provided, including advertising platforms, formats, and placement

5. Payment Terms: Pricing, payment schedule, billing details, and any performance-based payment structures

6. Term and Termination: Duration of the agreement and conditions for termination or renewal

7. Intellectual Property Rights: Ownership and usage rights of advertising materials, content, and creative assets

8. Data Protection: PDPA compliance, data handling requirements, and privacy obligations

What sections are optional to include in a Online Advertising Contract?

1. Performance Metrics: KPIs, measurement criteria, and reporting requirements for advertising campaigns

2. Agency Commission: Commission structure and terms when involving advertising agencies as intermediaries

3. Content Guidelines: Specific content requirements, restrictions, and brand guidelines for advertisements

4. Compliance with Industry Standards: Adherence to Singapore Code of Advertising Practice and other relevant industry guidelines

What schedules should be included in a Online Advertising Contract?

1. Schedule 1: Advertising Specifications: Technical requirements, formats, and specifications for advertisements

2. Schedule 2: Rate Card: Detailed pricing structure and advertising rates for different platforms and formats

3. Schedule 3: Service Level Agreement: Performance standards, metrics, and service delivery requirements

4. Appendix A: Content Guidelines: Detailed content requirements, restrictions, and brand guidelines

5. Appendix B: Data Processing Agreement: Detailed procedures for handling personal data in compliance with PDPA

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions
































Clauses






























Industries

Electronic Transactions Act (ETA): Singapore's primary legislation governing electronic transactions and digital contracts, ensuring the legal recognition and validity of electronic records and signatures

Personal Data Protection Act (PDPA): Comprehensive data protection law governing the collection, use, disclosure, and care of personal data in Singapore

Consumer Protection (Fair Trading) Act: Legislation protecting consumers against unfair practices and ensuring fair trading standards in Singapore

Spam Control Act: Regulates the sending of unsolicited commercial electronic messages and addresses spam-related issues in Singapore

Copyright Act: Protects intellectual property rights in advertising content and creative materials

Singapore Code of Advertising Practice (SCAP): Industry guidelines setting standards for advertising practices and ethical considerations in Singapore

Internet Advertising Guidelines: Specific guidelines by ASAS for online advertising, including social media and digital marketing practices

Fair Marketing Practices Guidelines: CCCS guidelines ensuring fair competition and consumer protection in marketing activities

Social Media Marketing Guidelines: Specific regulations governing advertising and marketing activities on social media platforms

Digital Marketing Guidelines: Comprehensive guidelines for digital marketing activities including online advertising standards and best practices

Data Protection Requirements: Specific requirements under PDPA for handling personal data, including collection, storage, transfer, and security measures

Consumer Protection Standards: Requirements for consumer rights, disclosure obligations, and fair trading practices in online advertising

Digital Content Regulations: Standards and restrictions for online content, including age-appropriate content and prohibited material guidelines

E-Commerce Regulations: Legal requirements for electronic contracting, digital signatures, and online payment processing in Singapore

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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