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1. Parties: Identification of the Licensor and Licensee entities, including full legal names, registration details, and addresses
2. Background: Context of the agreement, relationship between the parties, and confirmation of trademark ownership
3. Definitions: Detailed definitions of key terms used throughout the agreement, including Territory, Licensed Marks, Licensed Products/Services
4. Grant of License: Scope of the license granted, including territory, exclusivity/non-exclusivity, and permitted uses
5. Term and Termination: Duration of the agreement, renewal provisions, and circumstances for termination
6. Quality Control: Standards for use of the trademarks, approval processes, and quality maintenance requirements
7. Usage Guidelines: Specific requirements for trademark display, marking requirements, and brand guidelines
8. Royalties and Payment: Financial terms, even if nominal for intercompany arrangements, and payment procedures
9. Representations and Warranties: Statements regarding trademark ownership, validity, and authority to license
10. Protection and Enforcement: Obligations regarding trademark protection, infringement handling, and cooperation in enforcement
11. Confidentiality: Protection of confidential information exchanged during the agreement
12. General Provisions: Standard clauses including governing law, notices, amendment procedures, and entire agreement
1. Sublicensing Rights: Include when the licensee may need to sublicense the trademarks to other group companies
2. Technology Transfer: Include when associated technical knowledge or know-how is being transferred with the trademark
3. Marketing and Promotion: Include when specific marketing requirements or restrictions need to be detailed
4. Tax Provisions: Include when specific tax considerations need to be addressed for cross-border licensing
5. Group Company Rights: Include when rights need to extend to affiliated companies
6. Change of Control: Include when specific provisions are needed for corporate restructuring scenarios
1. Schedule 1 - Licensed Marks: Detailed list of all licensed trademarks, including registration numbers and classes
2. Schedule 2 - Territory: Specific definition of geographical territories where license applies
3. Schedule 3 - Brand Guidelines: Detailed brand usage guidelines and specifications
4. Schedule 4 - Quality Control Procedures: Specific procedures for quality control and approval processes
5. Schedule 5 - Royalty Calculations: Method for calculating any applicable royalties or fees
6. Appendix A - Form of Quality Control Report: Template for regular quality control reporting
7. Appendix B - Trademark Usage Examples: Approved examples of trademark usage in various contexts
Consumer Goods
Retail
Technology
Manufacturing
Professional Services
Healthcare
Financial Services
Telecommunications
Hospitality
Media and Entertainment
Automotive
Energy
Fast-Moving Consumer Goods (FMCG)
Pharmaceuticals
Industrial Products
Legal
Intellectual Property
Brand Management
Corporate Affairs
Marketing
Compliance
Business Development
Commercial Operations
Risk Management
Corporate Governance
General Counsel
IP Counsel
Legal Director
Commercial Director
Brand Manager
Trademark Attorney
Corporate Lawyer
Licensing Manager
Chief Legal Officer
Intellectual Property Manager
Company Secretary
Compliance Officer
Business Development Director
Marketing Director
Chief Executive Officer
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