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The Master Franchise Contract serves as the foundational document for expanding franchise operations through a master franchisee structure in Austria and potentially neighboring territories. This agreement type is particularly crucial for international franchisors seeking to expand their presence in the Austrian market through a local partner. The document, governed by Austrian law, must comply with both domestic regulations (including the ABGB and UGB) and relevant EU legislation. It details the master franchisee's rights and obligations in developing the territory, establishing sub-franchises, maintaining quality standards, and managing the brand's presence. The contract includes comprehensive provisions for protecting intellectual property, ensuring operational consistency, and maintaining the franchise system's integrity while adapting to local market requirements.

1. Parties: Identification of the franchisor and master franchisee, including full legal names, registration details, and addresses

2. Background: Context of the agreement, description of the franchise system, and business concept

3. Definitions: Comprehensive list of defined terms used throughout the agreement

4. Grant of Rights: Scope of master franchise rights, territory definition, and exclusivity provisions

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Fees and Payments: Initial fees, ongoing royalties, and payment terms for both master franchisee and sub-franchisees

7. Obligations of the Franchisor: Support, training, and assistance to be provided by the franchisor

8. Obligations of the Master Franchisee: Development obligations, operational requirements, and sub-franchising responsibilities

9. Sub-Franchising Process: Procedures and requirements for granting sub-franchises

10. Intellectual Property: Usage rights and restrictions for trademarks, trade secrets, and other IP

11. Quality Control: Standards maintenance, inspection rights, and compliance requirements

12. Confidentiality: Protection of confidential information and trade secrets

13. Non-Competition: Restrictions during and after the agreement term

14. Records and Reporting: Financial reporting requirements and record-keeping obligations

15. Marketing and Advertising: Marketing obligations, advertising fund management, and approval processes

16. Insurance: Required insurance coverage and minimum limits

17. Transfer and Assignment: Conditions for transfer of rights and change of control

18. Termination: Grounds for termination, notice requirements, and consequences

19. Post-Termination Obligations: Duties and restrictions after agreement end

20. Dispute Resolution: Process for resolving disputes, including jurisdiction and applicable law

21. General Provisions: Standard legal provisions including notices, amendments, and severability