Document background
The Non-Resale Agreement is a crucial commercial document used in Austrian business transactions where a supplier or manufacturer needs to maintain control over the distribution of their products or services. This agreement is particularly relevant when companies need to protect their brand value, maintain quality standards, or implement specific market strategies. The document must comply with Austrian civil and commercial law while adhering to EU competition regulations, particularly regarding vertical agreements and distribution restrictions. It typically includes detailed provisions about permitted uses, territorial scope, compliance monitoring, and enforcement mechanisms. The agreement is commonly used in situations involving specialized products, luxury goods, or technical equipment where controlled distribution is essential for maintaining product integrity and market positioning.
