Document background
The Product Placement Memorandum serves as a crucial document in the Austrian media and advertising landscape, used when brands seek to integrate their products into media content such as television shows, films, or digital productions. This document type has become increasingly important with the growth of content marketing and the strict regulatory requirements in Austria. The memorandum must comply with the Austrian Federal Act on Audiovisual Media Services (AMD-G) and related EU directives, which set specific requirements for transparency, consumer protection, and editorial independence. Product Placement Memorandums typically outline placement specifications, financial arrangements, compliance requirements, and disclosure obligations, ensuring that all parties understand their responsibilities while maintaining adherence to Austrian media laws.
