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1. Data Protection and Privacy: Required when partnership involves sharing or collecting customer data

2. Social Media Management: Include when partnership involves social media marketing activities

3. Exclusivity: Add when parties agree to exclusive marketing arrangements

4. International Marketing: Include for partnerships operating across multiple jurisdictions

5. Influencer Engagement: Required when partnership involves working with influencers

6. Event Marketing: Include when partnership involves joint events or exhibitions

7. Crisis Management: Add for high-profile partnerships requiring specific crisis response procedures

8. Agency Appointments: Include when third-party agencies will be involved in delivering marketing services

1. Schedule 1 - Marketing Plan: Detailed marketing strategy, campaigns, and timeline

2. Schedule 2 - Brand Guidelines: Specific requirements for brand usage and visual identity

3. Schedule 3 - Fee Schedule: Detailed breakdown of costs, payment terms, and revenue sharing calculations

4. Schedule 4 - KPI Metrics: Detailed performance indicators and measurement methodologies

5. Schedule 5 - Approval Matrix: Detailed workflow for marketing approvals including timeframes and responsible parties

6. Appendix A - Contact Details: Key contacts and escalation points for both parties

7. Appendix B - Marketing Assets: List of shared marketing materials and their approved uses

8. Appendix C - Territory Definitions: Geographical areas covered by the marketing partnership