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The Affiliate Marketing Contract is essential for businesses operating affiliate marketing programs in Belgium. This document establishes the legal framework for partnerships between merchants and affiliate marketers, ensuring compliance with Belgian e-commerce laws, EU data protection regulations, and local advertising standards. It should be used when setting up new affiliate marketing relationships or formalizing existing ones, covering crucial aspects such as commission structures, payment terms, marketing guidelines, data protection protocols, and compliance requirements. The contract addresses specific Belgian legal requirements for online marketing activities, including consumer protection measures and e-commerce regulations, while providing flexibility for various business models and marketing approaches.

1. Parties: Identification of the merchant/advertiser and the affiliate marketer, including full legal names, registered addresses, and company registration numbers

2. Background: Context of the agreement, brief description of parties' businesses, and purpose of the affiliate marketing relationship

3. Definitions: Detailed definitions of key terms including 'Qualified Sales', 'Commission', 'Tracking System', 'Affiliate Links', 'Cookies', and other relevant terms

4. Appointment and Scope: Terms of the affiliate appointment, scope of marketing activities, and territory covered

5. Commission Structure: Detailed breakdown of commission rates, calculation methods, and payment thresholds

6. Payment Terms: Payment schedule, method of payment, currency, and handling of tax obligations

7. Affiliate Obligations: Responsibilities of the affiliate including marketing standards, prohibited practices, and reporting requirements

8. Merchant Obligations: Responsibilities of the merchant including providing marketing materials, maintaining tracking systems, and product information

9. Intellectual Property Rights: Usage rights for trademarks, logos, and marketing materials

10. Data Protection and Privacy: GDPR compliance requirements, data handling procedures, and privacy obligations

11. Term and Termination: Contract duration, renewal terms, and termination conditions

12. Confidentiality: Protection of confidential information and trade secrets

13. General Provisions: Standard clauses including governing law, jurisdiction, entire agreement, and amendments