This White Label Reseller Agreement is designed for use in Canadian business operations where one party wishes to resell another party's products or services under their own branding. The document is particularly relevant in scenarios where companies seek to expand their product portfolio without developing products in-house, or when suppliers want to extend their market reach through established resellers. It includes comprehensive provisions addressing intellectual property rights, quality control, territory restrictions, pricing, and compliance with Canadian federal and provincial regulations. The agreement is structured to protect both parties' interests while facilitating a successful commercial relationship, incorporating specific considerations for Canadian privacy laws (PIPEDA), consumer protection regulations, and competition laws.
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1. Parties: Identifies the contracting parties - the supplier/manufacturer and the reseller
2. Background: Explains the context of the agreement, including the supplier's ownership of the product/service and the reseller's desire to market it under their own brand
3. Definitions: Defines key terms used throughout the agreement
4. Appointment and Territory: Establishes the reseller's appointment, whether exclusive or non-exclusive, and defines the geographic territory
5. License Grant: Details the white labeling rights, including trademark and branding permissions
6. Supply of Products/Services: Outlines the terms for ordering, delivery, and acceptance of products/services
7. Pricing and Payment Terms: Specifies pricing structure, payment terms, and any volume discounts
8. Quality Control: Sets standards for product/service quality and maintenance
9. Marketing and Promotion: Establishes guidelines for marketing the white-labeled products/services
10. Intellectual Property Rights: Clarifies ownership and usage rights of IP, including any modifications
11. Confidentiality: Protects confidential information exchanged between parties
12. Data Protection: Addresses handling of customer data and compliance with privacy laws
13. Warranties and Indemnities: Details warranties provided and indemnification obligations
14. Term and Termination: Specifies agreement duration and termination conditions
15. Post-Termination Obligations: Outlines obligations after agreement ends
16. General Provisions: Contains standard legal provisions including governing law, notices, and assignment
1. Training and Support: Include when supplier provides technical training or ongoing support services
2. Service Level Agreement: Include for technology or service-based offerings requiring specific performance metrics
3. Minimum Purchase Requirements: Include when imposing minimum order quantities or revenue targets
4. Custom Development: Include when supplier will provide customization services
5. Insurance Requirements: Include when specific insurance coverage is required
6. Compliance with Industry Standards: Include for regulated industries or specific compliance requirements
7. Source Code Escrow: Include for software products requiring source code protection
8. Change Control Process: Include when formal process needed for product/service modifications
1. Product/Service Specifications: Detailed technical specifications of products/services
2. Price List: Comprehensive pricing information including discounts and volume pricing
3. Service Level Requirements: Detailed performance metrics and service levels
4. Branding Guidelines: Specific requirements for white labeling and brand usage
5. Support Services: Details of support services, response times, and escalation procedures
6. Territory Definition: Detailed description of geographic territories and any exclusions
7. Approved Sub-contractors: List of approved third-party service providers if applicable
8. Quality Control Procedures: Detailed quality assurance processes and standards
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