The Request For Proposal Branding document is utilized when organizations in Switzerland seek to formally solicit proposals for branding services, whether for new brand development, rebranding initiatives, or brand evolution projects. It is structured to comply with Swiss legal requirements, particularly the Swiss Code of Obligations for contract formation, and where applicable, federal procurement laws. The document typically includes detailed specifications of branding requirements, evaluation criteria, submission guidelines, and legal terms specific to Swiss jurisdiction. It serves as a critical tool for ensuring transparent competition, protecting intellectual property rights, and establishing clear expectations for both the requesting organization and potential brand agency partners. The RFP is particularly important for projects requiring formal procurement processes or when multiple agencies need to be evaluated systematically.
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1. Introduction: Overview of the organization and high-level purpose of the RFP
2. Project Overview: Brief description of the branding project, objectives, and desired outcomes
3. Scope of Work: Detailed description of required services, deliverables, and project phases
4. Timeline: Key dates including submission deadline, selection process timeline, and project milestones
5. Submission Requirements: Format, content, and method of proposal submission
6. Evaluation Criteria: Detailed criteria and weightings for proposal assessment
7. Budget Guidelines: Expected budget range or requirements for cost breakdown
8. Terms and Conditions: Legal requirements, intellectual property rights, and contract terms
9. Contact Information: Details of contact person for queries and submission
1. Pre-qualification Requirements: Specific criteria that agencies must meet to be eligible to submit a proposal
2. Current Brand Analysis: Overview of existing brand position and assets, used when rebranding rather than new brand development
3. Competitor Analysis: Information about market positioning and competitive landscape, relevant for strategic branding projects
4. Site Visit Information: Details about facility tours or in-person briefings if required
5. Sustainability Requirements: Specific environmental or social responsibility requirements for the project
6. International Requirements: Special considerations for global brand implementation, if applicable
7. Conflict of Interest Declaration: Required for public sector or regulated industry RFPs
1. Appendix A - Response Template: Structured template for agencies to provide their responses
2. Appendix B - Pricing Schedule: Detailed breakdown of cost components and pricing structure
3. Appendix C - Current Brand Guidelines: Existing brand documentation if relevant for rebrand projects
4. Appendix D - Required Forms: Legal forms, declarations, and certificates to be completed
5. Appendix E - Draft Contract: Proposed terms and conditions for the eventual agreement
6. Appendix F - Non-Disclosure Agreement: Confidentiality agreement to be signed before receiving detailed brief
7. Appendix G - Technical Requirements: Specific technical specifications for deliverables
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