The Trademark License Agreement is a crucial legal instrument used when a trademark owner wishes to permit another entity to use their trademark(s) while maintaining control over their intellectual property. This document, governed by Swiss law, is particularly relevant for businesses expanding their market presence through strategic partnerships, franchising, or international expansion. It comprehensively addresses all aspects required under Swiss trademark law, including quality control measures, territorial restrictions, and financial compensation. The agreement is essential for protecting the trademark owner's rights while enabling commercial exploitation through licensed use. Key considerations include compliance with the Swiss Federal Act on the Protection of Trade Marks, the Swiss Code of Obligations, and relevant competition laws. The document typically includes detailed provisions for trademark usage, quality standards, royalty structures, and termination rights.
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1. Parties: Identification of the Licensor and Licensee with full legal names and addresses
2. Background: Context of the agreement, description of the trademark(s), and the parties' intentions
3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Licensed Marks', 'Territory', 'Term', and 'Licensed Products'
4. Grant of License: Scope of the license granted, including type (exclusive/non-exclusive), territory, and permitted uses
5. Term and Termination: Duration of the agreement, renewal provisions, and grounds for termination
6. Royalties and Payments: Financial terms, including royalty rates, payment schedules, and reporting requirements
7. Quality Control: Standards for trademark usage, approval processes, and quality maintenance requirements
8. Protection and Enforcement: Rights and obligations regarding trademark protection, infringement actions, and cooperation
9. Representations and Warranties: Parties' assertions regarding trademark ownership, validity, and authority to enter agreement
10. Confidentiality: Obligations regarding confidential information exchanged during the agreement
11. General Provisions: Standard clauses including governing law, dispute resolution, and notices
1. Sublicensing Rights: Include when the Licensee is permitted to sublicense the trademark to third parties
2. Marketing and Promotion: Include when specific marketing obligations or restrictions need to be defined
3. Minimum Performance Requirements: Include when the license is conditional on achieving specific sales or market penetration targets
4. Export Control: Include for international licensing arrangements with export restrictions
5. Insurance: Include when specific insurance coverage is required for trademark usage
6. Post-Termination Obligations: Include when detailed wind-down provisions are needed
7. Change of Control: Include when license rights should be affected by ownership changes
1. Schedule 1 - Licensed Marks: Detailed list and images of all licensed trademarks, including registration numbers
2. Schedule 2 - Licensed Products/Services: Comprehensive list of products/services covered by the license
3. Schedule 3 - Quality Standards: Detailed quality control specifications and requirements
4. Schedule 4 - Royalty Calculations: Detailed methodology for calculating royalties
5. Schedule 5 - Territory Definition: Detailed description of geographic territories covered by the license
6. Schedule 6 - Brand Guidelines: Specific requirements for trademark usage and brand representation
Relevant legal definitions
Clauses
Relevant Industries
Retail
Consumer Goods
Fashion and Luxury
Technology
Food and Beverage
Pharmaceuticals
Manufacturing
Entertainment
Sports
Automotive
Software
Franchising
Media and Publishing
Relevant Teams
Legal
Intellectual Property
Brand Management
Commercial
Business Development
Compliance
Finance
Marketing
Relevant Roles
Legal Counsel
Intellectual Property Manager
Brand Manager
Licensing Director
Commercial Director
Chief Legal Officer
Chief Executive Officer
Intellectual Property Attorney
Contract Manager
Business Development Manager
Franchise Manager
Compliance Officer
Brand Protection Manager
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