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✅ AI-superpowered contract drafting, collaboration & review

✅ Property-specific legal document automation; straightforward UI for non-legal professionals; UK law focus

✅ Lawyer-supported AI and ML at the core of the platform

❓ Basic document automation with limited AI integration; primarily template-based rather than true AI drafting

✅ Enterprise-grade security measures in place

✅ Standard security measures for document transmission and storage

✅ Compliant with major security standards, ISO27001 and SOC2

❓ Basic security compliance but fewer formal certifications than enterprise solutions

✅ You own the IP of your data. We don't train our models on your data. None of our partners train their models on your data.

✅ UK-based data storage compliant with local privacy regulations

❓ Multiple authentication options (coming soon) (request this feature)

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❓ Standard login security with limited advanced authentication options

✅ Granular user permissions and access control features (document level, project level, organization level, party level)

❓ Basic user permission settings but not granular access controls

✅ Compliant with GDPR and other privacy regulations

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✅ GDPR compliant

✅ Industry-leading AI-assisted contract drafting capabilities (all expected provisions and sections over 20 pages)

❓ Template-based contract generation with Q&A interface rather than AI-powered drafting capabilities

✅ Built-in real-time collaboration features just like Office365 or Google Docs (No need to download your red-lined version, and make it editable, then send it on - it's all doable within Genie)

❓ Basic sharing functionality but limited real-time collaboration

✅ Powerful AI-driven contract analysis, red/amber/green flag reviews every clause (industry-leading improvements coming in 2025)

❌ No significant AI-powered contract review capabilities

✅ Manage your projects and organise your own template and clause library

✅ Property-specific legal document automation; straightforward UI for non-legal professionals; UK law focus

❓ No 'dumb' automated workflows. Agentic workflows coming in 2025

❓ Simple approval processes but not comprehensive workflow management

✅ Full numbering support + AI auto-styling and formatting (coming soon)

❓ Handles basic legal styling but may struggle with highly complex formatting

❓ Not integrated with legal and business tools beyond full .docx compatibility. If you can use a word doc with it, you can use Genie with it.

❓ Few third-party integrations beyond e-signature

❓ Just export to .docx and use your existing provider (request this feature)

✅ Integration with common e-signature providers

✅ Company and user level reporting and analytics (on request)

❓ Limited reporting capabilities focused on document creation metrics

✅ AI-powered document assembly

✅ Question-based document assembly system with conditional logic for property and commercial contracts

✅ Market-leading AI-powered document editing: Ask Genie to edit your styling, reformat a table, or suggestion new clause text. As tracked changes, and private per party. Genie assists with and automates entire workflows, it doesn't just produce text responses.

❌ Limited to basic template filling; lacks advanced AI-powered editing features

❓ Top-level AI Legal Research available as AI chat within the legal document, some prompting required (request this feature)

❌ No integrated legal research capabilities

✅ Negotiation tools for multi-party clause-by-clause agreements

❌ No specialized negotiation tools

❓ No advanced data extraction or OCR capabilities (request this feature)

❌ No significant data extraction or OCR capabilities

✅ Mobile-optimised Web App

❓ Web interface accessible on mobile but not optimized for mobile workflows

❓ Coming soon (request this feature)

❓ Limited cloud storage integrations

✅ Community clause library available for creating modular contracts

❌ No community clause library

Coming soon - ✅ A library of your private clauses usable only by your legal team

❓ Limited clause management capabilities

✅ Community template library available to create modular contracts

❌ No community template library

✅ Bring your own library of private templates usable only by your legal team, within Genie

✅ Ability to create and maintain private templates focused on property and commercial contracts

✅ Seamless integration with Microsoft Word, full styling, tables, formatting compatibility

✅ Exports to Microsoft Word format

✅ No known issues (Pre-formatted templates, consistent formatting, tables, cross-version compatibility)

❓ Some users report formatting inconsistencies with complex documents

✅ Generally positive reviews

❓ Limited customization options; UK-specific focus limiting international use; basic functionality compared to AI-powered alternatives

✅ Multiple support channels available including phone, whatsapp, email and live chat

❓ Email and limited chat support during UK business hours

✅ Available with our custom plans

❓ Available only for larger clients

✅ For our custom plans, get setup within 3 days with a guided onboarding plan

✅ Relatively simple onboarding process with template setup assistance

✅ Established AI-focused legal tech company

✅ 2016 - UK-based legal technology company

✅ Founded in 2017, deep AI integration from inception. A thick layer built with AI specialists and senior lawyers to ensure the models produce high quality legally customised outputs

✅ Web-based platform with no complex installation requirements

✅ Our AI models are built using proprietary intelligence and research supported by UCL, Imperial College London and Oxford University. Rigorous testing process to ensure the outputs are accurate

✅ Over 110,000 companies have registered to use the Genie platform in total, including 11 FTSE100 firms, 20 Global200 firms, a number of top US banks, and two of the ‘big four’ UK supermarket chains.

❓ Growing presence in the UK market, particularly among property professionals and SMEs

✅ 3rd party and proprietary AI models

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✅ Cloud-based (SaaS)

✅ Suitable for in-house legal, law firms, and SMEs

✅ UK small to medium businesses, particularly those dealing with property transactions, landlords, and estate agencies

✅ Built as a platform which is versatile across various industries. Focus areas are construction, manufacturing, consultancy and legal services.

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❓ Strong focus on property/real estate, with some expansion into general commercial contracts

✅ 120+ jurisdictions including the UK, California, Texas, India, Australia, South Africa, Singapore, France, and Germany.

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❓ Primarily focused on UK/England & Wales law, with limited international capabilities

✅ Generous free plan. Transparent subscription plans to suit different needs. Custom plans for orgs handling more than 10 documents per month.

✅ Subscription-based pricing starting around £50-100 per month for basic packages, with higher tiers for additional features and user seats

✅ Offers SLAs for custom plans, specifics not public

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❓ Standard uptime commitment but limited formal SLAs

✅ Fortnightly legal prompt training sessions from ex-Clifford Chance Legal Engineers;

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There's also an active Slack community ()

Community & events: ❓ Limited community engagement with occasional webinars and online tutorialsTraining: ❓ Basic documentation and video tutorials but limited comprehensive trainingPrompt Training: ❌ No AI prompt training offered

Self-Serve: ✅ 1-click, no email address required, no card required
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Sales: ✅ 2-3 weeks from pilot to full team adoption

Self-serve: ✅ Quick setup for basic document creationSales: ✅ Typically 1-2 weeks from purchase to implementation

✅ Simple 3-step process: try with your document, explore your scenarios, receive 360° assessment

✅ 1-2 weeks from agreement to full implementation

Pilot: ✅ Simple trial process focused on template creationImplementation Timeline: ✅ Quick implementation for basic functionality, typically within days

✅ Consultative, transparent pricing, no hard selling

✅ Straightforward sales process with demos and limited customization options

✅ Firefish reduced contract review time by 50%, from 2.5 hrs to 1.25 hrs per document, saving 15+ hrs weekly per person

✅ Case studies highlighting time savings for property managers and small legal practices in document creation

✅ Average 60% time savings on contract drafting; 50% reduction in review cycles; ROI typically 3x cost

❓ Basic metrics on document creation time savings, typically citing 30-40% reduction in document generation time