The Image Rights Contract serves as a crucial legal instrument in Denmark for managing and protecting rights related to visual content usage. This document is essential when parties need to establish clear terms for the commercial exploitation of photographs, images, or visual content while ensuring compliance with Danish legal requirements, including copyright law, data protection regulations, and moral rights provisions. It is particularly relevant in commercial, advertising, and media contexts where images need to be licensed for specific uses. The agreement typically covers usage rights, territorial scope, duration, modification rights, and compensation terms, while incorporating necessary protections for both the rights holder and the licensee. Given Denmark's position within the EU, the contract also considers broader European legal frameworks, particularly regarding data protection and copyright harmonization.
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Key Requirements PROMPT example:
Image Rights Contract
I need an Image Rights Contract for a fashion photography campaign where our company will use a professional model's photos across Europe for digital and print advertising from March 2025 to December 2025, with exclusive rights and the ability to modify images for different marketing materials.
1. Parties: Identification of the rights holder (image subject/photographer) and the licensee, including full legal names and contact details
2. Background: Context of the agreement and relationship between the parties
3. Definitions: Key terms used in the agreement, including 'Images', 'Territory', 'Usage Rights', 'Commercial Purposes', etc.
4. Grant of Rights: Specific rights being granted, including type of usage, territory, and duration
5. Permitted Uses: Detailed description of how the images may be used, including media types and contexts
6. Moral Rights: Acknowledgment of moral rights under Danish law and agreement on attribution
7. Compensation: Payment terms, including any royalties, usage-based fees, or one-time payments
8. Data Protection: GDPR compliance measures and data handling requirements
9. Representations and Warranties: Confirmations about image ownership, consent, and right to enter agreement
10. Term and Termination: Duration of the agreement and circumstances for early termination
11. Governing Law and Jurisdiction: Confirmation of Danish law application and jurisdiction for disputes
1. Exclusivity: Terms of exclusive usage rights, if applicable
2. International Usage: Specific terms for use outside Denmark, including compliance with local laws
3. Social Media Rights: Specific provisions for social media usage and platform-specific requirements
4. Retouching and Modification Rights: Terms regarding permission and extent of image modifications
5. Sub-licensing Rights: Terms allowing or prohibiting transfer of usage rights to third parties
6. Talent Releases: Additional permissions required from individuals appearing in images
7. Confidentiality: Terms regarding confidential information if sensitive details are involved
8. Insurance: Requirements for insurance coverage related to image usage
1. Schedule 1 - Image Specifications: Detailed list and descriptions of all images covered by the agreement
2. Schedule 2 - Usage Guidelines: Specific guidelines for how images may be used, including size, cropping, and placement requirements
3. Schedule 3 - Fee Schedule: Detailed breakdown of payments, including usage-based fees and royalty calculations
4. Schedule 4 - Approved Territories: List of geographic locations where usage is permitted
5. Schedule 5 - Approved Platforms: List of specific media platforms and channels where images may be used
6. Appendix A - Image Release Forms: Templates or completed release forms from subjects in the images
7. Appendix B - Technical Specifications: Technical requirements for image reproduction and usage
Authors
Relevant legal definitions
Clauses
Relevant Industries
Media & Entertainment
Advertising
Fashion
Publishing
Digital Marketing
Public Relations
Sports
Retail
E-commerce
Arts & Culture
Professional Services
Education
Travel & Tourism
Relevant Teams
Legal
Marketing
Creative
Digital
Compliance
Commercial
Brand Management
Content Production
Rights Management
Public Relations
Relevant Roles
Legal Counsel
Brand Manager
Marketing Director
Creative Director
Content Manager
Digital Rights Manager
Licensing Manager
Photographer
Model
Publishing Manager
Art Director
Media Rights Manager
Compliance Officer
IP Attorney
Commercial Manager
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