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Resale Agreement Draft for the United Kingdom

Resale Agreement Draft Template for England and Wales

A Resale Agreement is a legally binding contract governed by English and Welsh law that establishes the terms and conditions under which one party (the reseller) is authorized to resell products or services originally provided by another party (the supplier). The agreement covers crucial aspects such as territory rights, pricing structures, minimum purchase requirements, marketing obligations, and quality control measures. It ensures compliance with UK competition law and provides clear guidelines for the business relationship between the parties.

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What is a Resale Agreement Draft?

The Resale Agreement Draft is essential for businesses operating in England and Wales that wish to establish authorized resale channels for their products or services. This document is particularly relevant in today's complex distribution networks, where manufacturers and suppliers need to maintain control over how their products are sold while providing resellers with clear operational guidelines. The agreement covers critical aspects such as territorial rights, pricing structures, performance targets, and compliance requirements. It protects both parties' interests while ensuring adherence to relevant UK legislation, including competition law and consumer protection regulations.

What sections should be included in a Resale Agreement Draft?

1. Parties: Identification and details of the contracting parties

2. Background: Context and purpose of the agreement

3. Definitions: Key terms used throughout the agreement

4. Appointment and Territory: Scope of resale rights and geographical limitations

5. Supply Terms: Terms governing the supply of products, including delivery, acceptance, and quality requirements

6. Pricing and Payment: Price structure, payment terms, invoicing and payment conditions

7. Obligations of the Reseller: Key responsibilities and commitments of the reseller

8. Obligations of the Supplier: Key responsibilities and commitments of the supplier

9. Intellectual Property: Rights and restrictions regarding use of trademarks, patents and other IP

10. Term and Termination: Duration of agreement and circumstances for termination

11. Confidentiality: Protection and handling of confidential information

12. General Provisions: Standard boilerplate clauses including governing law, notices, and entire agreement

What sections are optional to include in a Resale Agreement Draft?

1. Marketing and Promotion: Specific obligations regarding marketing activities and promotional requirements

2. Minimum Purchase Requirements: Minimum order quantities or values that must be maintained

3. Training Requirements: Product training obligations and certification requirements

4. Non-Compete Provisions: Restrictions on competing activities during and after the agreement

5. Data Protection: Specific provisions for handling personal data under UK GDPR

6. Export Control: Provisions dealing with international trade restrictions and compliance

What schedules should be included in a Resale Agreement Draft?

1. Schedule 1 - Products: Detailed list of products covered by the agreement

2. Schedule 2 - Price List: Current pricing structure and terms

3. Schedule 3 - Territory: Detailed description of authorized sales territory

4. Schedule 4 - Service Level Agreement: Performance metrics and service standards

5. Schedule 5 - Marketing Guidelines: Brand usage and marketing requirements

6. Schedule 6 - Reporting Requirements: Format and frequency of required reports

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

England and Wales

Document Type

Sales Contract

Sector

Sales

Cost

Free to use

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