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Reseller Authorisation Letter for the United Kingdom

Reseller Authorisation Letter Template for England and Wales

A Reseller Authorisation Letter is a formal document governed by English and Welsh law that grants specific rights to a third party to resell products or services. It establishes the legal framework for the reseller relationship, defining territorial limits, duration, and scope of authorization. The document ensures compliance with competition law, intellectual property rights, and commercial regulations while protecting the principal's interests and maintaining brand integrity.

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Reseller Authorisation Letter

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What is a Reseller Authorisation Letter?

The Reseller Authorisation Letter serves as an essential business document in commercial relationships where one party wishes to authorize another to resell their products or services. Under English and Welsh law, this document provides legal certainty and protection for both parties, clearly defining the terms of the reseller relationship. It typically includes specific details about authorized products, territorial restrictions, pricing guidelines, and brand usage requirements. The letter is particularly important for maintaining control over distribution channels while ensuring compliance with competition law and protecting intellectual property rights.

What sections should be included in a Reseller Authorisation Letter?

1. Letter Head: Company letterhead, date, reference number, and sender's details

2. Recipient Details: Full company name, address and registration details of the authorized reseller

3. Authorization Statement: Clear and unambiguous statement granting authorization to act as reseller

4. Product/Service Scope: Detailed specification of products or services covered by the authorization

5. Territory: Definition of geographical area where authorization applies

6. Duration: Validity period of the authorization, including start and end dates

7. Signature Block: Authorized signatory details and signature space

What sections are optional to include in a Reseller Authorisation Letter?

1. Pricing Terms: Include when specific pricing structures or requirements need to be referenced in the main letter

2. Quality Standards: Include when specific quality requirements or certifications must be maintained

3. Marketing Rights: Include when granting specific marketing or promotional rights and restrictions

4. Support Level: Include when defining specific support obligations or service levels

5. Intellectual Property Usage: Include when specific brand usage rights need to be outlined in the main letter

What schedules should be included in a Reseller Authorisation Letter?

1. Product List: Comprehensive list of authorized products or services with specifications

2. Price List: Official pricing structure and any applicable discount schemes

3. Brand Guidelines: Detailed guidelines for brand usage and representation in the territory

4. Territory Map: Visual representation and detailed description of authorized territory

5. Performance Standards: Detailed quality and performance requirements for the reseller

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok成人版 | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

England and Wales

Document Type

Letter of Authority

Sector

Banking

Cost

Free to use
Relevant legal definitions















Clauses















Industries

Competition Act 1998: Key UK legislation governing competition law, prohibiting anti-competitive agreements and abuse of dominant market position, crucial for structuring reseller relationships

Enterprise Act 2002: Provides framework for market investigations and merger control, relevant for reseller arrangements that could affect market competition

Sale of Goods Act 1979: Fundamental legislation governing the sale of goods in commercial relationships, including terms about quality and fitness for purpose

Supply of Goods and Services Act 1982: Legislation covering contracts for the supply of goods and services, relevant for service aspects of reseller agreements

Commercial Agents Regulations 1993: Regulations implementing EU Directive on commercial agents, providing protection for commercial agents in their relationships with principals

Consumer Rights Act 2015: Key legislation protecting consumer rights, relevant when resellers sell to end consumers

Trade Marks Act 1994: Governs the use and protection of trademarks, crucial for controlling how resellers use the principal's brands and marks

UK GDPR: Post-Brexit data protection regulation governing how personal data must be handled in business relationships

Data Protection Act 2018: UK's implementation of data protection standards, working alongside UK GDPR to regulate data handling

Unfair Contract Terms Act 1977: Controls the use of exclusion and limitation clauses in contracts, ensuring fairness in business-to-business agreements

Bribery Act 2010: Anti-corruption legislation that must be considered in reseller relationships, particularly regarding commission and incentive structures

Vertical Agreements Block Exemption: Competition law exemption for certain vertical agreements between parties at different levels of the supply chain

Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks, 聽Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination, 聽Severance Pay, Governing Law, Entire Agreemen

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