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Influencer Collaboration Agreement

Influencer Collaboration Agreement Template for Hong Kong

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Key Requirements PROMPT example:

Influencer Collaboration Agreement

"I need an Influencer Collaboration Agreement for a luxury skincare brand engaging a Hong Kong-based beauty influencer for a 6-month campaign starting March 2025, with exclusive rights and specific content requirements for both Instagram and TikTok platforms."

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Document background
The Influencer Collaboration Agreement is essential for businesses engaging in influencer marketing in Hong Kong. This document is used when a brand or company wishes to formally engage a social media influencer or content creator for promotional activities. It should be used at the outset of any influencer marketing relationship to clearly define the scope of work, deliverables, compensation, and compliance requirements. The agreement incorporates Hong Kong's specific legal requirements, including advertising standards, digital marketing regulations, and data privacy laws. It typically covers content approval processes, posting schedules, payment terms, intellectual property rights, exclusivity provisions (if any), and disclosure requirements. The document is particularly important given Hong Kong's sophisticated digital marketing landscape and the need to ensure compliance with both local regulations and international platform requirements.
Suggested Sections

1. Parties: Identifies the parties to the agreement - typically the brand/company and the influencer

2. Background: Sets out the context of the agreement, including the brand's desire to engage the influencer and the influencer's expertise

3. Definitions: Defines key terms used throughout the agreement including 'Services', 'Content', 'Platform', 'Campaign'

4. Appointment and Scope: Details the engagement of the influencer and outlines the basic scope of services

5. Influencer Services and Obligations: Specifies the services to be provided, including content creation, posting requirements, and performance standards

6. Approval Process: Outlines the process for content review and approval by the brand

7. Compensation and Payment Terms: Details the fee structure, payment schedule, and any performance-based bonuses

8. Intellectual Property Rights: Addresses ownership and licensing of content, including pre-existing IP and newly created content

9. Compliance and Disclosures: Sets requirements for advertising disclosure and compliance with relevant laws and platform policies

10. Term and Termination: Specifies the duration of the agreement and circumstances for termination

11. Confidentiality: Protects confidential information shared during the collaboration

12. Representations and Warranties: Contains standard warranties about capacity to contract and service delivery

13. Liability and Indemnification: Addresses risk allocation between parties

14. General Provisions: Contains standard boilerplate clauses including notices, amendment process, and governing law

Optional Sections

1. Exclusivity: Used when the brand requires the influencer not to work with competing brands during the term

2. Morality Clause: Include when the brand wants right to terminate for influencer behavior that could damage brand reputation

3. Usage Rights for Offline Media: Required if content may be used in traditional advertising channels

4. Performance Metrics: Include when compensation is tied to specific engagement or performance targets

5. Content Storage and Archiving: Used when specific requirements exist for maintaining content archives

6. Crisis Management: Include for high-value partnerships requiring specific procedures for handling PR issues

7. Personal Data Processing: Required when the collaboration involves significant handling of user/audience data

8. International Usage: Include when content will be used across multiple jurisdictions

Suggested Schedules

1. Schedule 1 - Campaign Brief: Detailed specifications for the campaign including messaging guidelines, hashtags, and key dates

2. Schedule 2 - Content Requirements: Specific requirements for each piece of content including format, duration, and technical specifications

3. Schedule 3 - Compensation Structure: Detailed breakdown of fees, payment milestones, and any performance-based incentives

4. Schedule 4 - Approved Platforms: List of social media platforms where content will be posted and any platform-specific requirements

5. Schedule 5 - Brand Guidelines: Brand style guide, tone of voice, and usage restrictions

6. Appendix A - Content Calendar: Timeline for content creation, approval, and posting

7. Appendix B - Compliance Checklist: List of required disclosures and compliance requirements for each type of content

Authors

Alex Denne

Head of Growth (Open Source Law) @ tiktok³ÉÈË°æ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions








































Clauses


































Relevant Industries

Retail

Fashion and Luxury

Beauty and Cosmetics

Technology

Food and Beverage

Entertainment

Gaming

Health and Wellness

Travel and Hospitality

Financial Services

Consumer Goods

E-commerce

Sports and Fitness

Education

Automotive

Relevant Teams

Legal

Marketing

Digital

Brand Management

Social Media

Compliance

Public Relations

Content Creation

Partnerships

Business Development

Creative

Communications

Relevant Roles

Marketing Director

Digital Marketing Manager

Social Media Manager

Brand Manager

Legal Counsel

Compliance Officer

Content Marketing Specialist

Influencer Marketing Coordinator

Partnership Manager

Creative Director

Campaign Manager

Community Manager

PR Manager

Chief Marketing Officer

Business Development Manager

Industries









Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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